All posts for “business”


New Video: Privacy Online

Posted by: leelefever on November 5, 2015- 6:07am

Topic: Common Craft Video

Categories: business, Explanation, internet, policy, privacy, web


We just published a new video and thought you'd like to know. This one explains a subject that touches us all: privacy online. What it teaches: This video helps students understand the reality of using today's Internet in terms of privacy. It explains how our actions online are tracked and used. It teaches: Why privacy online is different than it is in the real world How nearly everything we do online is documented and analyzed by companies Why our data is important to the success of online... Continue Reading
We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared... Continue Reading

Common Craft Cut-Outs: Re-Imagined

Posted by: leelefever on February 27, 2014- 9:34am

Topic: Cut-Outs

Categories: business, Images, ourwork, powerpoint, visuals


Whether it's PowerPoint presentations, videos or blog posts, the use of high-quality visuals have become an essential part of communicating clearly. This is why we've invested in our library of Common Craft Style images - what we call "Cut-outs".  We recently made it much easier to browse, search and download Common Craft Cut-outs and use them in visual projects. We currently offer over 1,400 high resolution images in .PNG format. All Common Craft memberships come with access to Cut-outs,... Continue Reading

You Make Common Craft Possible - Thank You

Posted by: leelefever on November 26, 2013- 4:34pm

Topic: Holiday

Categories: business, friends, partners, thanks, thanksgiving


Not everyone knows that Common Craft is truly an independent, two-person operation. Sachi and I are Common Craft. We have no employees or investors. From answering support emails to drawing Cut-outs to editing videos, we do (almost) everything.      But it wouldn’t work without the attention and help of others. In the spirit of Thanksgiving, we’d like to extend a huge thank you to people that help make Common Craft tick. First, We couldn’t do anything without our members. Each time a person or... Continue Reading

New Video: Domain Names and Hosting

Posted by: leelefever on November 12, 2013- 11:22am

Topic: Common Craft Video

Categories: business, domain names, hosting, websites


Getting a custom website up and running can seem complicated. This video about Domain Names and Hosting explains the basic elements that make it work by following the story of Emma, a dog walker. Watch it now.   What it Teaches: This video explains the steps that one takes to have a custom built website. Our character Emma has a dog walking business and needs a website. A friend walks her through the process of finding a domain name and getting the site online. It teaches: • How to research... Continue Reading

New Video on VPNs!

Posted by: leelefever on May 28, 2013- 10:13am

Topic: Common Craft Video

Categories: business, internet, networks, security, VPN, workplace


Based on suggestions and votes from Common Craft members, we just published a new video called Virtual Private Networks (VPNs) - Explained by Common Craft.     What it Teaches: This video explains the business use of Virtual Private Networks. It tells the story of Candice who discovers her new employer’s VPN, which means she can securely connect to the company network over the Internet.    • Why normal Internet connections are not secure for business information • Why VPNs make sense for... Continue Reading

Seth Godin on Learning by Analogy

Posted by: leelefever on May 20, 2013- 10:49am

Topic: Art of Explanation

Categories: analogy, business, marketing, sethgodin


Marketing genius and author Seth Godin recently wrote about the use of analogy in educating others and frames an idea that's near and dear to my heart:   Marketing, like all forms of art, requires us to learn to see. To see what's working and to transplant it, change it and amplify it.   We don't teach this, but we should. We don't push people to practice the act of learning by analogy, because it's way easier to just give them a manual and help them avoid thinking for themselves.   The... Continue Reading

Interview: Lee Interviewed by Andrew Warner at Mixergy

Posted by: leelefever on April 24, 2013- 11:09pm

Topic: Interview

Categories: business, media, mixergy, podcast


Andrew Warner at Mixergy is one of the best interviewers I know.  He's thoughtful and has a knack for asking that extra question that really challenges you to think deeply.  In this interview, we discuss Common Craft and how the business has evolved as we've built a membership service. The interview went places that I didn't expect and I came out out it seeing my own perspectives in a different light.   I've embedded the interview below (transcript) I spoke with Andrew back in 2009 as well. 

Interview on Entrepreneur on Fire

Posted by: leelefever on April 10, 2013- 12:40am

Topic: Interview

Categories: business, podcast, strategy


John Lee Dumas and I had a really fun (and hopefully interesting) conversation for his podcast Entrepreneur on Fire.  If you're interested in how I think about the business side of what we do, I think you'll enjoy it. 

Explaining vs. Storytelling for Startups

Posted by: leelefever on September 18, 2012- 9:31am

Topic: Art of Explanation

Categories: business, Explanation, startups, storytelling


Seattle investor and “startup guy” Chris Devore recently wrote about four categories of effort that will help founders show that their startup is growing and healthy.   There are four important categories of effort that every startup team needs to keep in mind. Too much -- or too little -- weight in any one of these areas can lead to disaster when it comes time to raise the next round: The first three categories are: Product Sales / Distribution  Recruiting All important points, but it’s the... Continue Reading