We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared... Continue Reading
Whether it's PowerPoint presentations, videos or blog posts, the use of high-quality visuals have become an essential part of communicating clearly. This is why we've invested in our library of Common Craft Style images - what we call "Cut-outs". We recently made it much easier to browse, search and download Common Craft Cut-outs and use them in visual projects. We currently offer over 1,400 high resolution images in .PNG format. All Common Craft memberships come with access to Cut-outs,... Continue Reading
Not everyone knows that Common Craft is truly an independent, two-person operation. Sachi and I are Common Craft. We have no employees or investors. From answering support emails to drawing Cut-outs to editing videos, we do (almost) everything. But it wouldn’t work without the attention and help of others. In the spirit of Thanksgiving, we’d like to extend a huge thank you to people that help make Common Craft tick. First, We couldn’t do anything without our members. Each time a person or... Continue Reading
Getting a custom website up and running can seem complicated. This video about Domain Names and Hosting explains the basic elements that make it work by following the story of Emma, a dog walker. Watch it now. What it Teaches: This video explains the steps that one takes to have a custom built website. Our character Emma has a dog walking business and needs a website. A friend walks her through the process of finding a domain name and getting the site online. It teaches: • How to research... Continue Reading
Based on suggestions and votes from Common Craft members, we just published a new video called Virtual Private Networks (VPNs) - Explained by Common Craft. What it Teaches: This video explains the business use of Virtual Private Networks. It tells the story of Candice who discovers her new employer’s VPN, which means she can securely connect to the company network over the Internet. • Why normal Internet connections are not secure for business information • Why VPNs make sense for... Continue Reading
Marketing genius and author Seth Godin recently wrote about the use of analogy in educating others and frames an idea that's near and dear to my heart: Marketing, like all forms of art, requires us to learn to see. To see what's working and to transplant it, change it and amplify it. We don't teach this, but we should. We don't push people to practice the act of learning by analogy, because it's way easier to just give them a manual and help them avoid thinking for themselves. The... Continue Reading
Andrew Warner at Mixergy is one of the best interviewers I know. He's thoughtful and has a knack for asking that extra question that really challenges you to think deeply. In this interview, we discuss Common Craft and how the business has evolved as we've built a membership service. The interview went places that I didn't expect and I came out out it seeing my own perspectives in a different light. I've embedded the interview below (transcript) I spoke with Andrew back in 2009 as well.
John Lee Dumas and I had a really fun (and hopefully interesting) conversation for his podcast Entrepreneur on Fire. If you're interested in how I think about the business side of what we do, I think you'll enjoy it.
Seattle investor and “startup guy” Chris Devore recently wrote about four categories of effort that will help founders show that their startup is growing and healthy. There are four important categories of effort that every startup team needs to keep in mind. Too much -- or too little -- weight in any one of these areas can lead to disaster when it comes time to raise the next round: The first three categories are: Product Sales / Distribution Recruiting All important points, but it’s the... Continue Reading
Lately you may have noticed a change in the direction of my posts here at the Common Craft Blog, and you probably know we’ve written a book about explanation. I'd like to take a minute to explain how we’re thinking about our future and why this change in direction makes sense. For a few years now, we’ve been focused on our video explanations and the idea that video is a powerful form of communication. I assure you, this is still an important focus for us and we’re currently working on more.... Continue Reading