The Common Craft Blog

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Privacy Online

Posted by: leelefever on November 5, 2015- 6:07am


Topic: Common Craft Video

Categories: business, Explanation, internet, policy, privacy, web

We just published a new video and thought you'd like to know. This one explains a subject that touches us all: privacy online.

What it teaches:

This video helps students understand the reality of using today's Internet in terms of privacy. It explains how our actions online are tracked and used. It teaches:

  • Why privacy online is different than it is in the real world
  • How nearly everything we do online is documented and analyzed by companies
  • Why our data is important to the success of online companies
  • How our data enables websites to be free
  • What we can do to understand how our data is being used and make choices to protect it.

Watch the full video now

Save 15% on Explainer Academy Courses

We're in the process of developing self-paced, online courses that will teach explanation and media creation skills (pretty much everything we've learned).

If you're a subscriber to the Academy Newsletter (view a recent example), you'll get 15% when the Academy launches.

Sign-up for the newsletter at


New Video: Bias Detection

Posted by: leelefever on September 23, 2015- 9:42am


Topic: Common Craft Video

Categories: bias, Explanation, learning, media, research, skills, video

It's back-to-school time and we just published a video that's perfect for helping students navigate the wild world of media. It's all about understanding and detecting bias.

Here are the highlights:

Learn how to make ExplainerGIFs like the one above with our FREE GUIDE.

What it Teaches:

Building on the example of sports fans, this video illustrates how bias is a common and sometimes productive part of how we communicate. It also shows how bias can cause problems when it’s hidden or not detected. This video teaches:

  • Why bias is a common and expected part of communicating
  • Why high-quality information needs to be unbiased
  • What problems occur when bias is ignored
  • What to look for - common signs of bias in media

Watch the full video now

Coming Soon: Our Secrets, Revealed

Our big focus this fall is getting the Explainer Academy ready for prime time. For the first time, we'll show you every step we take in making a Common Craft video from scripts to storyboards and production.

In fact, we recently filmed a whole video shoot to document how the videos come together.

You can learn more and sign-up for updates at

Our latest video explains why a strong password is not enough and what we can do to prevent problems with access to our sensitive accounts.

It's called Account Security - Explained by Common Craft.  

Here are the highlights:

Learn how to make ExplainerGIFs like the one below with our FREE GUIDE.

Watch the full video.

About this video:

From email to bank accounts and healthcare information, a lot of our sensitive information now lives online. Along with strong passwords, there are many things we can do to prevent access to this information. This video explains:

  • The risk of others having access to your accounts
  • How to be responsible with login information
  • What to consider when using public computers
  • Two-Step Verification
  • Password Manager Apps

How to Use This Video

This video is part of our Net Safety series and is designed to help your audience understand ways they can be more safe and secure online. It can be used in corporate or educational situations. 

Watch the full video.

Explainer AcademyThis is your invitation to join us on a new adventure.

Every day, smart, well-meaning people write emails, have conversations or create documents that only make sense to one person: themselvesThis lack of clarity causes frustration and wastes time. 

We can do better. 

That's why we're building the Explainer Academy

The Explainer Academy will provide self-paced, online courses that will:

  1. Teach you how to repackage your ideas into explanations that are irresistibly clear and easy to understand for your audience and situation.
  2. Show you exactly how to turn your explanations into animated videos, presentations, screencasts and more.

We’re working on the courses now and sharing our ideas and progress with an email newsletter. We published our first one last week - check it out

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Or, perhaps you can help us share the word?  Click the Tweet button to review before posting:

Interesting... @commoncraft is developing an Explainer Academy. I know people who need it.


It will be interesting to see what @commoncraft's Explainer Academy becomes:


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