Common Craft Classics are videos from the early days of Common Craft that we're making available to the public.
Social Bookmarking was a big deal in the mid-2000s. Services like Delicious were widely adopted and people were enjoying the ability to organize and share bookmarked links. Over time, social bookmarking evovled and became less relevant as new services like Digg and Reddit gained huge audiences.
The video below was originally published in 2007 and was a part of our series of videos with the subtitle "In Plain English" and part of the "Social Media Six Pack".
While this video is now a classic, we've our video library has continues to grow and today have over 100 titles.
Common Craft videos are used by educators in a variety of situations. A popular option is sharing videos in online meetings using a service like Zoom. Here's how use Zoom to share videos from our website:
The information below is the same as in the video above.
1. Go to the video library CommonCraft.com and find the videos you'd like to share and open them in separate browser tabs. Leave open the tab for the video you want to share.
2. Go back to the Zoom interface and click "Share Screen" at the bottom. A new window will appear with the windows that are open on your computer.
3. Select the option that contains the Common Craft video you want to share. Be sure to add check marks to the options for "Share Sound" and "Optimize for Video Clip"
5. Click "Share" to share the web page with your audience. When sharing begins, you'll see the indicator below on the screen. Anything you do in the browser window will be visible to the audience.
6. Common Craft members can display the video full screen and/or use a version of the video with captions in English. The audience should be able to hear the voice-over of the video as it plays. To share another video, you can navigate to it in the browser, or open a new tab.
7. To stop sharing, click the red "Stop Sharing" button on the screen and you will be automatically returned to the Zoom meeting.
The Breakthrough Junior Challenge, which is a science explainer video competition for people 13-17, recently declared a winner for 2020.
The Breakthrough Junior Challenge is a global science video competition, aiming to develop and demonstrate young people’s knowledge of science and scientific principles; generate excitement in these fields; support STEM career choices; and engage the imagination and interest of the public in key concepts of fundamental science.
Students age 13 to 18 from countries across the globe are invited to create and submit original videos (3:00 minutes maximum) that bring to life a concept or theory in the life sciences, physics or mathematics. The submissions are judged on the student’s ability to communicate complex scientific ideas in engaging, illuminating, and imaginative ways.
The Challenge was founded in 2015 by Yuri and Julia Milner.
Needless to say, we're big fans of the competition. One of the biggest problems we face is making science more understandable for the general public. By asking young people to create these videos, the Breakthrough Junior Challenge is not only educating the public, but teaching essential media creation skills. Explainer videos, when focused on education, can play a transformational role in helping people become engaged in science and feel confident about their knowledge.
The winner of the challenge was Maryam Tsegaye of Canada, who explained Quantum Tunneling.
This video, 115th title, is now available for embedding, downloading, or displaying in the Common Craft video library. It's part of our Internet Safety Series and meant to help build aware awareness of the issue of harassment.
In 2008, we took on the challenge of explaining the Electoral College in a way that was apolitical and easy to understand.
To be effective, it had to be timeless and use visuals to make the process clear. Today, twelve years later, the video remains one of our favorites and continues to earn attention. The only change we've made is to update the years we show at the beginning of the video.
I've been a long time fan of Neil deGrasse Tyson and included a section about his work in the Art of Explanation. What I appreciate is his role in making physics more understandable to non-scientists. He's a great explainer and someone who continues to have an impact.
While I've never studied physics or astrophysics, I have a fascination with the subject. Part of what fascinates me is the idea that physics often explains how the universe works. The laws of physics, for the most part, have stood the test of time, and understanding them means understanding the world around you. As an explainer, that's a strong foundation of fact to build upon.
Tyson hosts a long-running online show/podcast called StarTalk and a recent episode about color caught my eye, no pun intended. :) In the episode, the discussion turns to the color of an apple and the difference between the human eye's perception of the color vs. what it really is in terms of physics. Here's the show:
This reminds me of seeing telescopic photos of objects like the crab nebula. As a younger person I imagined what it would be like to see it in person. Then I learned that the images are representations and the human eye would not see what's in the image. This bothered me for a while. Why do we care about an image that's not a real representation? Is it just art?
Over time I discovered that I had it backward. The perception of the human eye is just that, a perception. Just because we see something, like the color of an apple or nebula, doesn't mean that's what it is in reality. We can ask: How would a red apple look to a dog, or a housefly? The image their brain produces seems like reality to them, just like it does to us. Who's to say our perception is the "right" one?
The only way to know what's "real" is by looking at it scientifically, the way a physicist would. As Neil deGrasse Tyson says in the video above, the color of the apple is really defined by what it's not.