The Common Craft Blog

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

We just published a new video that explains Affiliate Marketing.

Watch it now

About this video:

Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches:

  • Why affiliate marketing is like word-of-mouth marketing
  • How affiliate programs provide links and graphics to affiliates
  • How affiliate links and graphics are used in promotions
  • How revenue is shared when a website visitor buys from an affiliate link
  • Why it is important to disclose affiliate program participation

Get Edit Rights:

Don't forget: we now offer a membership plan that provides the rights to edit our videos in your own software. For example, if you have an affiliate program and need a way to promote it, you can edit this video to include your logo, brand, etc. Learn more about our Editor Plan.

Watch: Affiliate Marketing Explained by Common Craft.

The Art of Explanation - Now an Audiobook

Posted by: leelefever on June 25, 2014- 10:16am


Topic: Art of Explanation

Categories: audible, audiobook, book, Explanation

It's true. The Art of Explanation is now available as an audiobook and can be found on Audible. 

Art of Explanation Audiobook



New Common Craft Video: Online Advertising

Posted by: leelefever on June 19, 2014- 10:01am


Topic: advertising, promotion, marketing, Explanation, video

Categories: Common Craft Video

Our new video is all about the models of online advertising.

This animation includes highlights:

About this video:

We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product. 

What it teaches:

  • Why advertising is so important to online commerce.
  • The basics of display and pay-per-click advertising.
  • How text and keyword-based advertising works.
  • Remarketing: Why some ads seem to follow you on the web.
  • How affiliate programs work.
  • How to get the most out of advertising.

Watch it now

Thanks to Patrick O'Keefe and Darren Barefoot for their help in the draft stages of this video. 

A Soccer Guide Like No Other

Posted by: leelefever on June 11, 2014- 10:26pm


Topic: Guide

Categories: explainergifs, Explanation, football, soccer, soccerguide, worldcup

The World Cup is here and our goal is to help you understand the basics of soccer. 

Introducing: The Common Craft Soccer Guide

You won't find an easier way to learn about the game. We use our signature explanation style and bite-sized animations to make it all crystal clear.

Perhaps you're curious about fouls or the offside call? Or maybe yellow and red cards? It's all there.

Seeing is believing. Check out the guide and please share it. It's totally free and will help you and people you know learn something new, just in time to enjoy the World Cup!