The Common Craft Blog

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Our latest video explains why a strong password is not enough and what we can do to prevent problems with access to our sensitive accounts.

It's called Account Security - Explained by Common Craft.  

Here are the highlights:

Learn how to make ExplainerGIFs like the one below with our FREE GUIDE.

Watch the full video.

About this video:

From email to bank accounts and healthcare information, a lot of our sensitive information now lives online. Along with strong passwords, there are many things we can do to prevent access to this information. This video explains:

  • The risk of others having access to your accounts
  • How to be responsible with login information
  • What to consider when using public computers
  • Two-Step Verification
  • Password Manager Apps

How to Use This Video

This video is part of our Net Safety series and is designed to help your audience understand ways they can be more safe and secure online. It can be used in corporate or educational situations. 

Watch the full video.

Explainer AcademyThis is your invitation to join us on a new adventure.

Every day, smart, well-meaning people write emails, have conversations or create documents that only make sense to one person: themselvesThis lack of clarity causes frustration and wastes time. 

We can do better. 

That's why we're building the Explainer Academy

The Explainer Academy will provide self-paced, online courses that will:

  1. Teach you how to repackage your ideas into explanations that are irresistibly clear and easy to understand for your audience and situation.
  2. Show you exactly how to turn your explanations into animated videos, presentations, screencasts and more.

We’re working on the courses now and sharing our ideas and progress with an email newsletter. We published our first one last week - check it out

Won’t you consider subscribing?

Or, perhaps you can help us share the word?  Click the Tweet button to review before posting:

Interesting... @commoncraft is developing an Explainer Academy. I know people who need it.



You can also follow the Explainer Academy here:







Our free, self-paced guide will teach you how to create useful animated GIFs using common tools like PowerPoint and screencasting software.

I’m quite sure you’ve seen animated GIFs on the web. Usually, they are short, looping clips of hilarious cats, or scenes from TV shows. GIFs have a long, wonderful history of being entertaining.

We believe the format is capable of so much more. GIFs can be useful.

In fact, I believe that animated GIFs have the potential to become a new kind of explainer experience; one that plays reliably across the web - and in email.  We call them ExplainerGIFs and our free guide will show you exactly how to create them using common tools. 

What you’ll learn in the ExplainerGIFs guide:

  • GIF Format - what it is, where it came from and how it works
  • Constraints - how technical limitations influence GIF use
  • Utility - the rise of useful animated GIFs
  • Tools - creating and recording ideas as animations
  • Conversion - how to turn video clips into animated GIFs
  • Optimizing and Sharing - Get the most from your ExplainerGIFs

Here are the sections of the guide:

Common Craft ExplainerGIF Index

Here’s an example that I made using PowerPoint animations and screencasting software:

Common Craft ExplainerGIF Intro


Go to the free guide now.

The ExplainerGIFs guide is an early version of the kind of educational content that will soon be available in our Explainer Academy. If you'd like to be notified when the Academy launches, sign up for email below:


New Video: Intellectual Property

Posted by: leelefever on June 4, 2015- 10:19am


Topic: Common Craft Video

Categories: creative, intellectual property, laws, legal, music, photography, rights

This video hits close to home. Like many of you, we depend on intellectual property laws. They are essential tools for helping creators build their careers and own the work they create.

Unfortunately, the meaning and intent of the laws can be difficult to understand. We made this video to help others understand the basics and why the laws matter.

Here are the highlights:

About This Video

This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to how to protect and build a business from her creations. It teaches:

  • Why intellectual property is different from physical property
  • The risk of not establishing and protecting ownership
  • Why copyright law matters in selling and managing your creative works
  • Why patent law matters in protecting your inventions Why trademark law matters in protecting your brand

How to Use This Video

This video is designed to introduce and explain intellectual property laws in about three minutes. It's designed to get students and up to speed quickly regarding an essential part of creative life. 

Watch it now