Most people who know Common Craft think of us as video producers, and that's accurate. Along with producing videos, Sachi and I have put over a decade of effort into the design of the business side of Common Craft. It may not be obvious today, but the company has evolved significantly over the years. And the entire time, our goal was the same: to remain an intentionally small company.
My new book, BIG ENOUGH, is about our approach to business and the perspective that bigger is not always better. If you're a fan of Common Craft, the book will give you a behind-the-scenes look at Common Craft history and how Sachi and I work together.
You can download a free chapter and learn more on the book webpage at BigEnough.life.
Let's Stay Connected
Common Craft is my day job and main focus. However, I love writing and plan to publish more books. If you're interested in following my writing, I've created a few new resources that are focused on my writing and personal life.
My new book, Big Enough, arrives on September 15th and I can't wait to share it.
Big Enough tells the Common Craft story over a decade, with a focus on the experiments and decisions that helped us create a thriving two-person business that doesn't require an HR department. The book is for anyone interested in saner, healthier approaches to building a business that supports their values.
Pre-order the Book
Big Enough is available for pre-order in both ebook and paperback, using the links below. I hope you'll consider pre-ordering because you'll be the first to receive it and pre-orders help the book earn attention when it launches. The 90-second video below will make it clear.
Note: You can also pre-order from the book's home page and I'll send you free stickers and maybe Big Enough socks. :)
Explainer: Why Pre-Orders Help to Authors
From the Back Cover:
An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success
In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business—while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate.
Lee takes you through the multiple business models they pursued—marketplace, digital product licensing, subscription services, distribution partnerships, and more—and offers his best tips for how you, too, can build a lightweight business that supports a life you love.
A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business—and how the science of happiness and the pursuit of values can help redefine what it means to be successful.
It's easy to think that, in research, more information is better. The reality is that research can feel overwhelming. That's why academic databases matter. They make it quick and easy to search, filter, and evaluate sources for your work.
Research can feel overwhelming when it’s difficult to know what sources are useful and trustworthy. Academic databases help solve this problem by making sources easy to search, filter, and evaluate. This video explains Academic Databases and teaches:
Why quality matters more than quantity in research
Where to find academic databases
What types of publications and subjects are available
We now have 112 explainer videos in our library. Each video is designed to explain a subject clearly in a few minutes. Common Craft videos can help save time in your classroom, course, training session or presentation. Here are the most recent additions:
Join Common Craft's Lee LeFever for an in-depth look at making simple animated videos using presentation software and screencasting.
This webinar is a follow-up to a recent event that introduced the COVID Communication Kit. The forthcoming webinar will use videos and visuals from the kit as a starting point for creating your own videos. Attendance of the previous event is not required.
In addition to receiving the COVID Communication Kit, attendees will learn:
A simple and affordable process for making animated videos
How to animate visuals for video scenes
How to use text animations that don't require a voice-over
How to create and edit simple visuals
How to edit an existing video
If you are looking for a quick and simple way to communicate clearly with video, this webinar will help you develop a new skill that can be applied immediately.
The workplace has been disrupted and office life may not be the same again.
But one thing is clear: organizations will need to communicate new policies and procedures in the context of COVID safety. These new policies all have the same challenge: being read and clearly understood by employees. This is a challenge we want to help you overcome.
We recently published a free resource for communicators called the COVID Communication Kit. The kit is designed to help communicators get a head start in COVID-related communication projects. It contains:
100+ Common Craft Style Cut-outs (PNG) related to COVID
3 original videos that explain the importance of masks, social distancing, and contact tracing
Video source files for easy edits
Explanation guides from the Explainer Academy
Links to trustworthy sources regarding COVID and the workplace
Yours to Edit, Remix, and Share
We've licensed these materials with a Creative Commons (Attribution, Non-commercial) license, which means we're encouraging communicators to use the Cut-outs and videos for their own projects. They can be copied, edited, remixed, and shared. We only ask that you use them for non-commercial purposes and credit "Common Craft".