Today we've published a new video that explains Net Neutrality. Note: This video release is special. For the first time in about four years, we're publishing a version of a new video on our website and YouTube so that it can be shared easily. Why? Because it's about a complex and important subject that could impact all US internet users. This subject deserves to be understood by everyone, so we want to make that easy by making it more sharable. Watch the video now on YouTube or Common Craft... Continue Reading
"Nuggets" is an animation by German animation director Andreas Hykade. It's an instant classic that exemplifies the beauty of simple yet meaningful communication. It's a must-watch: Viewing in email? Watch it here.
We love to see students and teachers work together on Common Craft style videos. Almost every day we see photos and videos from classroom projects like this one. You can find 100's Common Craft style videos on YouTube. While these live-action videos are awesome, Common Craft style videos can also be created using GoAnimate's online video maker. Last year, we partnered with GoAnimate to offer Common Craft Cut-outs as an upgrade to their standard product. Today, this access has been extended to... Continue Reading
It's new video time! This video was suggested by Common Craft members and explains a concept called The Internet of Things in just over 2 minutes. Here's an ExplainerGIF with highlights from the video: About This video: The internet is evolving. It used to be made of computers, but today, the internet includes all sorts of “things” that can work together. This video explains the Internet of Things and what it can mean for both individuals and communities. What it teaches: Why the... Continue Reading
One of the tools we use in creating explainer videos is abstraction. We look for opportunities to take the ideas that we want to explain out of their normal circumstance and put them into a new world. An example is our video that explains social media. It's a big analogy about ice cream. Instead of talking about the details of tools and use cases, we showed what happens when everyone can make their own flavors. By abstracting an idea, we work to free it of all the details, biases and baggage... Continue Reading
This post is based on a more comprehensive article I wrote called Welcome to the Next Golden Age of Animated GIFs. Animated GIFs are fascinating. These silent, looping, video-like experiences are popping up all over the web, much like they did in the 90s. But this time, it's different. Animated GIFs can now be created by anyone and we're seeing them used in new and interesting ways. You've probably seen animated GIFs used for entertainment or highlights: But have you considered how... Continue Reading
Viewing in email? Watch it here. The video above by Kurzgesagt is rather long and packed with information, but presented in a manner that makes it easy to understand thanks to good writing and really compelling visuals. I love that it has little humorous bits, like the Secret Dinosaur Society (05:31). Notice the subtle use of comparative visuals, like the deepest hole humans have ever drilled (03:25) when discussing the earth's crust. Overall I think it's great work. I do have one quibble In... Continue Reading
We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared... Continue Reading
It's true. The Art of Explanation is now available as an audiobook and can be found on Audible.
The World Cup is here and our goal is to help you understand the basics of soccer. Introducing: The Common Craft Soccer Guide You won't find an easier way to learn about the game. We use our signature explanation style and bite-sized animations to make it all crystal clear. Perhaps you're curious about fouls or the offside call? Or maybe yellow and red cards? It's all there. Seeing is believing. Check out the guide and please share it. It's totally free and will help you and people you know... Continue Reading