All posts for “Explanation”

Explanation

Coming Soon: The Common Craft Soccer Guide

Posted by: leelefever on June 9, 2014- 11:21am

Topic: Guide

Categories: explainergif, Explanation, football, soccer, soccer guide, world cup

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We want to help you and yours understand the game of soccer and get the most out of the World Cup 2014! Coming this week, we’ll publish a free online #SoccerGuide that makes learning about soccer (internationally known as Football) quick and easy. This is not your average guide. It includes over a dozen animations that cover the most confusing aspects of the sport - all in the form of Common Craft explanations. It's almost ready, and the front page of the guide will look something like this:... Continue Reading
Our new video explains the basics of programming computers - and specifically, programming languages. Watch it now About this video: Computers can perform amazing feats of speed, repetition and calculation. But what they are really doing is following instructions we write in programming languages. This video is designed to help people understand the role of programming languages in computers. What it Teaches: How do we tell computers what to do? Using the simple example of a computer... Continue Reading
In recent months, the world of journalism has seen an increased focus on “explainer” news sites. Examples include new sites like Vox, Newsbound, FiveThirtyEight and The Upshot by The New York Times. The demand for explanations in the news is growing. Taking a step back, I think it’s interesting to think about why it’s happening and what it could mean for the future. Let’s start with the goal: If you set out to explain something, your goal is to increase understanding. So, explainer news sites... Continue Reading

It's Not Sexy - And That's OK

Posted by: leelefever on April 8, 2014- 10:15am

Topic: Art of Explanation

Categories: advice, Explanation, explanation specialist, party, substance

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Many professionals work toward the moment their project, presentation, or work blows someone’s socks off.  It’s easy to imagine a dream-like vignette where, once your peers and managers see your work, they form a conga line to celebrate the amazing things you’ve done. It’s sexy, they say. It’s slick. It’s mind-blowing.   It’s a seductive way to think about work. We want to make big impressions and get noticed. We love the attention that may lead to promotions and accolades.  It’s not that... Continue Reading

Learn How BBC Makes 3 Minute Explainer Videos

Posted by: leelefever on April 2, 2014- 10:34am

Topic: Explainer Tip

Categories: bbc, explainer video, Explanation

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I'm so impressed. The BBC is now producing Explainer videos and one of the producers they've used, After the Flood, took the time to explain their process in video form: The video above is from a blog post with much more information about scripting, storyboarding and production.  The BBC and After The Flood obviously have high standards, but don't let their technical focus discourage you. You can make an explainer videos for your team, product, students or classroom without having to worry... Continue Reading

New Video: Primary and Secondary Sources (2.5 mins)

Posted by: leelefever on March 26, 2014- 9:30am

Topic: Common Craft Video

Categories: education, Explanation, research, sources, video

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Our new video was the most requested by members and explains Primary and Secondary Sources in research (2.5 minutes).   Watch it now. About this video: When researching, there are two main types of information sources: primary and secondary sources. Understanding the difference between them and how to use them can help make your projects more thorough and accurate.   What it Teaches:   This video looks back at a big event in history: The Great Storm (England, 1703). It asks the question - how... Continue Reading

Great Explanation: How Do Pain Relievers Work?

Posted by: leelefever on December 9, 2013- 5:49pm

Topic: The Art of Explanation

Categories: advice, context, explainer tip, Explanation, teded, video

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Since I was young, I've wondered about pain relievers and how they work. Thankfully Richard Byrne over at FreeTechForTeachers pointed me to this awesome animated explanation that's part of the TED-Ed series of videos.  A few things to notice about this video, from the explainer perspective: The First Half of the Video is Mostly Context It starts with an easy first step - everyone knows the discomfort of pain - it makes you want to do something to relieve it. No viewer would disagree or lose... Continue Reading

Explainer Tip: Beware the Intellectual Leap

Posted by: leelefever on November 6, 2013- 9:33am

Topic: Art of Explanation

Categories: animation, explainer tip, Explanation, higgs, physics

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This post is part of a series designed to relate the big ideas behind conceiving and producing amazing explainer videos. You've seen it happen before. You're in a meeting, watching a video or having a conversation and everything is going well. You're on your way to understanding something new.  But something happens.  Your confidence wanes. What was clear becomes cloudy and you're not sure what to say.    In this situation, it's easy to feel embarrassed, as if you're not smart enough to keep... Continue Reading

Explainer Tip: Writing an Explainer Video Script

Posted by: leelefever on October 22, 2013- 10:35am

Topic: Art of Explanation

Categories: explainer tip, Explanation, script, writing

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This post is part of a series designed to relate the big ideas behind conceiving and producing amazing explainer videos. You’ve been working hard on the project and it is almost finished. But there’s a problem... it's difficult to understand. Whether it’s in conversation, copy on the website, or in your presentations, few people seem to easily grasp the big idea behind your project and why it matters.   Before going any further, you need to solve this problem. People will not adopt ideas or... Continue Reading

Explainer Tip: What is An Explainer Video?

Posted by: leelefever on October 16, 2013- 2:03pm

Topic: Art of Explanation

Categories: explainer tip, Explanation, video

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This post is the first in a series designed to relate the big ideas behind conceiving and producing amazing explainer videos. For now, let's forget about video.  I want to talk about explanation. You’ve probably explained something recently: Why you prefer a dish or why political event matters. We are all explainers. We create understanding as a normal part of our daily communication. So much so, that we never think about it.    It's like design. If you've ever made a campfire or a paper... Continue Reading

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