All posts for “Explanation”

Explanation

It's new video time! This video was suggested by Common Craft members and explains a concept called The Internet of Things in just over 2 minutes.   Here's an ExplainerGIF with highlights from the video:   About This video: The internet is evolving. It used to be made of computers, but today, the internet includes all sorts of “things” that can work together. This video explains the Internet of Things and what it can mean for both individuals and communities.   What it teaches: Why the... Continue Reading

The War on Drugs Explained with Dragons

Posted by: leelefever on September 16, 2014- 12:23pm

Topic: Art of Explanation

Categories: abstraction, drugs, explainer tip, Explanation, vox

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One of the tools we use in creating explainer videos is abstraction.  We look for opportunities to take the ideas that we want to explain out of their normal circumstance and put them into a new world. An example is our video that explains social media. It's a big analogy about ice cream.  Instead of talking about the details of tools and use cases, we showed what happens when everyone can make their own flavors.  By abstracting an idea, we work to free it of all the details, biases and baggage... Continue Reading

ExplainerGIFs: What They Are, Why They Matter

Posted by: leelefever on September 8, 2014- 9:56pm

Topic: ExplainerGIFs

Categories: animation, explainergifs, Explanation, GIFs, powerpoint, screencasting

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This post is based on a more comprehensive article I wrote called Welcome to the Next Golden Age of Animated GIFs. Animated GIFs are fascinating. These silent, looping, video-like experiences are popping up all over the web, much like they did in the 90s. But this time, it's different. Animated GIFs can now be created by anyone and we're seeing them used in new and interesting ways.  You've probably seen animated GIFs used for entertainment or highlights:    But have you considered how... Continue Reading
Viewing in email? Watch it here. The video above by Kurzgesagt is rather long and packed with information, but presented in a manner that makes it easy to understand thanks to good writing and really compelling visuals. I love that it has little humorous bits, like the Secret Dinosaur Society (05:31). Notice the subtle use of comparative visuals, like the deepest hole humans have ever drilled (03:25) when discussing the earth's crust. Overall I think it's great work. I do have one quibble In... Continue Reading
We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared... Continue Reading

The Art of Explanation - Now an Audiobook

Posted by: leelefever on June 25, 2014- 10:16am

Topic: Art of Explanation

Categories: audible, audiobook, book, Explanation

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It's true. The Art of Explanation is now available as an audiobook and can be found on Audible.     

A Soccer Guide Like No Other

Posted by: leelefever on June 11, 2014- 10:26pm

Topic: Guide

Categories: explainergifs, Explanation, football, soccer, soccerguide, worldcup

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The World Cup is here and our goal is to help you understand the basics of soccer.  Introducing: The Common Craft Soccer Guide You won't find an easier way to learn about the game. We use our signature explanation style and bite-sized animations to make it all crystal clear. Perhaps you're curious about fouls or the offside call? Or maybe yellow and red cards? It's all there. Seeing is believing. Check out the guide and please share it. It's totally free and will help you and people you know... Continue Reading

Coming Soon: The Common Craft Soccer Guide

Posted by: leelefever on June 9, 2014- 11:21am

Topic: Guide

Categories: explainergif, Explanation, football, soccer, soccer guide, world cup

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We want to help you and yours understand the game of soccer and get the most out of the World Cup 2014! Coming this week, we’ll publish a free online #SoccerGuide that makes learning about soccer (internationally known as Football) quick and easy. This is not your average guide. It includes over a dozen animations that cover the most confusing aspects of the sport - all in the form of Common Craft explanations. It's almost ready, and the front page of the guide will look something like this:... Continue Reading
Our new video explains the basics of programming computers - and specifically, programming languages. Watch it now About this video: Computers can perform amazing feats of speed, repetition and calculation. But what they are really doing is following instructions we write in programming languages. This video is designed to help people understand the role of programming languages in computers. What it Teaches: How do we tell computers what to do? Using the simple example of a computer... Continue Reading
In recent months, the world of journalism has seen an increased focus on “explainer” news sites. Examples include new sites like Vox, Newsbound, FiveThirtyEight and The Upshot by The New York Times. The demand for explanations in the news is growing. Taking a step back, I think it’s interesting to think about why it’s happening and what it could mean for the future. Let’s start with the goal: If you set out to explain something, your goal is to increase understanding. So, explainer news sites... Continue Reading

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