Big Enough - A New Book by Lee LeFever

My new book, Big Enough, arrives on September 15th and I can't wait to share it.

Big Enough tells the Common Craft story over a decade, with a focus on the experiments and decisions that helped us create a thriving two-person business that doesn't require an HR department. The book is for anyone interested in saner, healthier approaches to building a business that supports their values.

Pre-order the Book

Big Enough is available for pre-order in both ebook and paperback, using the links below. I hope you'll consider pre-ordering because you'll be the first to receive it and pre-orders help the book earn attention when it launches. The 90-second video below will make it clear.

Note: You can also pre-order from the book's home page and I'll send you free stickers and maybe Big Enough socks. :)

Explainer: Why Pre-Orders Help to Authors

From the Back Cover:

An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success

In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business—while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate.

Lee takes you through the multiple business models they pursued—marketplace, digital product licensing, subscription services, distribution partnerships, and more—and offers his best tips for how you, too, can build a lightweight business that supports a life you love.

A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business—and how the science of happiness and the pursuit of values can help redefine what it means to be successful. 

Watch the Book Trailer


    Read a sample chapter at the Big Enough Home Page

    Advance Praise for Big Enough

    "A refreshing, personal guide to designing a business around the values that matter most to you. I found a lot to steal here, and I think you will, too."

    —Austin Kleon, New York Times–bestselling author of Steal Like An Artist


    "A practical business autobiography, approachable and useful."

    —Seth Godin, founder of


    "If you are an entrepreneur with heart, you’ll love this book."

    —Tara Hunt, author, researcher + founder, Phlywheel


    "As the owner of a tiny online business, I wish I’d had this thoughtful and engaging book as a blueprint when I started out."

    —Jason Kottke


    Learn more about Big Enough