All posts for “legal”


New Video: Intellectual Property

Posted by: leelefever on June 4, 2015- 10:19am

Topic: Common Craft Video

Categories: creative, intellectual property, laws, legal, music, photography, rights


This video hits close to home. Like many of you, we depend on intellectual property laws. They are essential tools for helping creators build their careers and own the work they create. Unfortunately, the meaning and intent of the laws can be difficult to understand. We made this video to help others understand the basics and why the laws matter. Here are the highlights: About This Video This video follows the story of a creative and talented woman named Candice who plays music, invented a new... Continue Reading

Instagram's Real Problem? Lack of Explanation

Posted by: leelefever on December 19, 2012- 11:40am

Topic: The Art of Explanation

Categories: communication, Instagram, legal, policies, tips


It’s not been a good week for Kevin Systrom and the Instagram team.  They recently updated their policies and caused the Internet to collectively freak out. Here are a couple of headlines: Instagram’s New Policies Could Put Them Out of Business Instagram Will Basically Sign Your Life Away (A headline I tweeted) Yikes.  But wait.  What if this is all a misunderstanding? For now, let’s give Instagram the benefit of the doubt and ignore the possibility that they’re willingly throwing users under... Continue Reading

New Video: Copyright and Creative Commons

Posted by: leelefever on February 7, 2012- 10:04am

Topic: New Video

Categories: copyright, creative, creative commons, IP, legal


Today we’re announcing a new video: Copyright and Creative Commons - Explained by Common Craft.   Watch it now. One of the exciting things about having Common Craft members is working with them on ideas for future video titles. We provide them tools for suggesting and voting on future titles and this idea came directly from the members. Yaay! About the video: This video tells the story of a photographer who learns the basics of copyright law and creative commons licensing. Her story... Continue Reading

Licensing Your Trademark - A Positive Alternative

Posted by: leelefever on August 24, 2010- 5:00pm

Topic: Licensing

Categories: legal, ourwork, strategy, trademark


For a couple of years now, through our work with videos, I’ve realized that licensing is an often neglected business model.  Not only is a potential revenue source, it’s a way to work with people in a positive and permission-based manner. Patrick O’Keefe, author of Managing Online Forums, recently wrote a post that got me thinking.  It’s called “Rethinking the Cease and Desist - Don’t Threaten Fan Communities and Groups - License Your Brand to Them.”  Patrick is a professional community manager... Continue Reading

Potential Confusion Avoided - rPath Video

Posted by: leelefever on July 6, 2009- 5:00pm

Topic: help request

Categories: business, legal, ourwork, video


Yesterday, we posted about a video by a company called rPath with the title "Cloud Computing in Plain English." Read about it here. The blog post came as a result of our unsuccessful efforts over six months to illustrate to rPath that their video, because of the combination of the "in Plain English" title and use of paper-cut outs on a whiteboard, was a source of confusion for Common Craft customers. Because rPath insisted on using legal means to communicate their stance, we chose to take a... Continue Reading
Updated: The issue described below has been resolved. You can read about it here. While we are happy to be an inspiration for educators and individuals, sometimes we see examples of commercial organizations that choose to make videos that cause potential confusion. When a video uses paper cut-outs on a whiteboard and "in Plain English" in the title, people may mistake it for part of the Common Craft video series. This confusion compromises the hard work we've put into building the Common Craft... Continue Reading

What To Do About Copy-Cats?

Posted by: leelefever on October 15, 2008- 5:00pm


Categories: feedback, legal, ourwork, thissite


For quite a while now, we’ve been flattered to see others create videos that appear very similar to ours. In many cases, these are positive videos that are used as classroom exercises.  We encourage others in the education world to create Common Craft-inspired videos. Of course, some producers have taken the idea in new directions and mediums, which we also encourage. Further, some producers choose to publicly attribute Common Craft for inspiring their work - and we deeply appreciate this kind... Continue Reading

Building a New Foundation for Common Craft

Posted by: leelefever on September 22, 2008- 5:00pm


Categories: business, legal, ourwork, strategy, video


For the last few months, we've been "foundation building."  For us, this means taking the time to focus on the business behind Common Craft and how we communicate our business to you. Our goal is clarity - if we are clear about the exact business that we run, then we're more able to illustrate our value to potential customers. It's hard work and something we're excited to see come to fruition. Now that it's in place, we can really focus on videos. The elements of the foundation: Licenses -... Continue Reading

No Love for SFX Baseball's Strong-Arm Tactics

Posted by: leelefever on July 29, 2007- 5:00pm


Categories: disruption, friends, legal


I just got an email from Patrick O'Keefe, a friend that I've known through the web for years. His story got my blood boiling and I want to share it. Updated:  Patrick will not have to give up his site (for now).   Patrick owns a Mariano Rivera fan site at Here's the banner - notice the "unofficial" part. Rivera is a relief pitcher for for the NY Yankees. Just recently he was contacted by SFX Baseball, who represents Rivera. Without any other contact, they have accused... Continue Reading