It's Personal

Today is Small Business Saturday and I’m writing to share a bit about our small business. 

Note: Our Black Friday sale on memberships, courses, and Cut-outs expires on Tuesday. Learn more.

We’ve been family-owned and operated since 2007. Common Craft is really my wife, Sachi, and me. We personally produce all the videos, courses, newsletters, guides, and more. 

Being small and independent, we’ve shaped Common Craft to be the kind of small company that we’d like to support. What does that mean to you?

First, it means having an authentic connection with customers. We see and respond to every email and comment. We’re flexible and ready to solve any problem you have. All you have to do is ask. 

Second, we listen. Common Craft has always been shaped by your feedback. Being a small company means we can react quickly and make decisions that don’t have to go through committees. We want to know what you need.

Third, we’re focused on your goals. We don’t create explainer videos to get views or sell advertising. We don’t care about viral videos. Instead, we create videos that solve problems faced by educators. This is why we can create videos that explain topics like Academic Databases or Primary and Secondary Sources.  

Fourth, we’re sharing our expertise. We want to encourage educators to become explainers and video producers like us because we believe few things are more powerful than clear communication. We’d rather collaborate than compete.

Fifth, we’re very good at what we do. Our videos and courses come from over 15 years of experience and a real passion for communication and education. We want to make learning easier and see animated videos as an underutilized tool for accomplishing that goal.

As you can see, Common Craft is not a traditional company, but we have traditional values. We create products that solve problems and those products come with a cost that educators tell us is fair. To us, every educator matters. 

In this season of thanks, I want to thank you for being with us on this adventure. Many of you have been Common Craft members for many years and we are deeply grateful and dedicated to ensuring you have reasons to stay. Thank you!

If you're interested in Common Craft videos or courses, now is the best time to take advantage. Learn more about our Black Friday sale