All posts for “business”


Clue Unit Podcasts 8 and 9

Posted by: leelefever on March 31, 2007- 5:00pm

Categories: business, clueunit, community, podcast


Clue Unit #8: Starting Small, Customer Service, Social Work - March 23, 2007(click here to listen - MP3) (click here to subscribe to this feed)   Episode 8, about 30 minutes.   Today's Topics Starting Small Customer Service Social Work on the Web     With Jake McKee, Lee LeFever and Christopher Carfi.       Clue Unit #9: Kathy Sierra and Cyberbullying - March 30, 2007 (click here to listen - MP3) (click here to subscribe to this feed) Episode 9, about 30 minutes.   Today's Topics Kathy... Continue Reading

Are Pro Sports the New RIAA?

Posted by: leelefever on March 25, 2007- 5:00pm

Categories: business, drm, video


Lost Remote has a couple of stories that caught my eye recently. It appears that the baseball writers and the NFL are feeling a bit threatened by Web 2.0 and the growth of the participatory web. The NFL is slowly closing the door on local TV photographers. Last year, it banned local TV photographers from the sidelines and prohibited game-day video on unofficial websites �?? even sound bites with coaches and players. And now it may ban any midweek practice video or press conferences, as well... Continue Reading

Moo Cards are the Most

Posted by: leelefever on March 24, 2007- 5:00pm

Categories: business, commmunity, review


I introduced myself to a friendly woman with a British accent at the CommunityNext conference in Palo Alto and learned that she was from a company call “Moo�? that makes mini business cards. She quickly produced a white box of cards and since that time, I have fallen in love with Moo and their little cards. Here’s why. Moo is a good idea Business cards are so popular and useful, but often so cookie-cutter lame. I can't get over how many people hand me a card and then apologize for... Continue Reading

Clue Unit Podcast: Episode #6

Posted by: leelefever on March 8, 2007- 4:00pm

Categories: business, clueunit, community, podcast


(click here to listen - MP3) (click here to subscribe to this feed) Episode 6, about 30 minutes. Today's Topics SXSW heads-up Working with CEOs and company leadership regarding community ROI How to get started with small successes in community projects Community as process as opposed to a deliverable Working with product managers on new communities - how blogging or community participation fits into a busy schedule Use of events and historical successes as means of relating community value.... Continue Reading
Show #2 of the Clue Unit podcast is up and ready for your enjoyment. You might also note a different format and message on the Clue Unit site. I have a feeling that it'll continue to evolve. (click here to listen - MP3) (click here to listen - M4A) (click here to subscribe to this feed) Topics for Show #2: Our inspiration to get into the business of online communities What would you say to a marketing manager if you had 5 minutes to talk about online communities? The controversy surrounding... Continue Reading

Introducing a New Podcast: The Clue Unit

Posted by: leelefever on January 30, 2007- 4:00pm

Categories: business, clueunit, community, podcast


It's my distinct pleasure to announce the appearance of a new podcast on the web. We are a group of three who share an interest in online communities in the context of business, plus all things related (and perhaps the occasional tangent). I am joined by two talented and experienced fellows: Chris Carfi, CEO of Cerado, Inc. and editor of the Social Customer blog. Jake McKee, Lead Samurai of Big in Japan and blogger at (Jake is our trusty moderator) In our first show we... Continue Reading

Stewart Butterfield on

Posted by: leelefever on January 21, 2007- 4:00pm

Categories: best practices, business, community, flickr, interview


Stewart Butterfield is one of the co-founders of Flickr, which is a photo sharing site that has been the subject of a near-absolute love-fest among geeky types for years. It has become one of the most cited examples of Web 2.0. I use it everyday and so do my friends. Flickr does do so, so many things right. Anyway, Stewart was interviewed by CNN recently. (watch Video with different content) My favorite answer from the interview: CNN: What's the key to making online communities work? A lot... Continue Reading

Blogs-n-Dogs Day One

Posted by: leelefever on December 4, 2005- 4:00pm

Categories: blogs, business, event, friends, travel


I'm struck by how big the subject of blogs has become. A blog itself is one thing, but the world of products, tools and services that accompany blogs is very nearly overwhelming. Subscribing to a tag on flickr with RSS is not something that tanslates easily to people new to blogging. There has been a great mix of cool tools and practical points today. Here are some highlights in list form...Darren Barefoot and Susie Gardner related these points about blog writing... It's not about the most... Continue Reading

Blogs'n'Dogs: A Workshop in Banff, Alberta, Canada

Posted by: leelefever on October 19, 2005- 5:00pm

Categories: blogs, business, canada, event, travel


Rain City Studios and the Banff New Media Institute (BNMI) have put together a very, very cool event. It’s called Blogs-n-Dogs and it’s a four day event in Banff, Alberta, Canada that includes workshops and information sessions on topics like: Managing your public life online Blogging and the arts: Web 2.0 independent music publishing, photographers and artists Personal blogs and portals Blog writing style How to make money with your blog Building your community and traffic,... Continue Reading

Microsoft is Serious About Blogging

Posted by: leelefever on September 28, 2005- 5:00pm

Categories: blogs, business, microsoft, ourwork


Over the last few weeks I’ve been working with the folks at Microsoft, like Bill Reid, Korby Parnell and Jonathan Grudin, to learn more about blogging at Microsoft for a related project at the company. Here are some of my broad observations: Microsoft is serious about blogging. They have support from the very top and the biggest reason for the support is the increasing value of transparency and putting a human face on Microsoft. See this video of Steve Ballmer.   The demand comes from... Continue Reading