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Show #2 of the Clue Unit podcast is up and ready for your enjoyment. You might also note a different format and message on the Clue Unit site. I have a feeling that it'll continue to evolve.
(click here to listen - MP3) (click here to listen - M4A) (click here to subscribe to this feed)
Topics for Show #2:
Our inspiration to get into the business of online communities
What would you say to a marketing manager if you had 5 minutes to talk about online communities?
The controversy surrounding... Continue Reading
It's my distinct pleasure to announce the appearance of a new podcast on the web. We are a group of three who share an interest in online communities in the context of business, plus all things related (and perhaps the occasional tangent).
I am joined by two talented and experienced fellows:
Chris Carfi, CEO of Cerado, Inc. and editor of the Social Customer blog.
Jake McKee, Lead Samurai of Big in Japan and blogger at CommunityGuy.com (Jake is our trusty moderator)
In our first show we... Continue Reading
Stewart Butterfield is one of the co-founders of Flickr, which is a photo sharing site that has been the subject of a near-absolute love-fest among geeky types for years. It has become one of the most cited examples of Web 2.0. I use it everyday and so do my friends. Flickr does do so, so many things right. Anyway, Stewart was interviewed by CNN recently. (watch Video with different content)
My favorite answer from the interview:
CNN: What's the key to making online communities work?
A lot... Continue Reading
I'm struck by how big the subject of blogs has become. A blog itself is one thing, but the world of products, tools and services that accompany blogs is very nearly overwhelming. Subscribing to a tag on flickr with RSS is not something that tanslates easily to people new to blogging.
There has been a great mix of cool tools and practical points today. Here are some highlights in list form...Darren Barefoot and Susie Gardner related these points about blog writing...
It's not about the most... Continue Reading
Rain City Studios and the Banff New Media Institute (BNMI) have put together a very, very cool event. It’s called Blogs-n-Dogs and it’s a four day event in Banff, Alberta, Canada that includes workshops and information sessions on topics like:
Managing your public life online
Blogging and the arts: Web 2.0 independent music publishing, photographers and artists
Personal blogs and portals
Blog writing style
How to make money with your blog
Building your community and traffic,... Continue Reading
Over the last few weeks I’ve been working with the folks at Microsoft, like Bill Reid, Korby Parnell and Jonathan Grudin, to learn more about blogging at Microsoft for a related project at the company. Here are some of my broad observations:
Microsoft is serious about blogging. They have support from the very top and the biggest reason for the support is the increasing value of transparency and putting a human face on Microsoft. See this video of Steve Ballmer.
The demand comes from... Continue Reading
Congrats to my friends and fellow Seattle guys Blue Flavor for getting their new company off the ground. From their site:
We're four guys with a zeal for simple, clear and effective communication and creating lasting interactive experiences.
We’re big picture thinkers, Web and mobile architects, user advocates, writers, speakers and well-respected experts. We're also fairly regular folks who think technology should work for people, not the other way around.
Blue Flavor is: Brian Fling, D... Continue Reading
Jake Takes on American Airlines
Posted by: leelefever on September 21, 2005- 5:00pm
Categories: blogging, business, disruption, friends
I love this kind of thing- the little guy does what he can to take on a big company. Jake is a loyal customer (platinum member) of American Airlines, but got dissed recently over a $50 mix-up that was their fault and got insulted at the same time.
So, he's written a letter to the company explaining the circumstances and counting (literally, by the second, on his site) how long it takes to get an reply/apology from the company. Will they reply? Does it matter that he's blogging it all? It'll... Continue Reading
Nancy White and I have been continuing our work on the March of Dimes "Share" online community. We're about to finish a second phase of updates- the last for a while. What a great project.
We have been writing our story of helping to build the Share community over the last few weeks and were honored to have the paper invited to the Global PR Blog Week 2.0, going on this week. The paper is called: Surprising Partners: Adding Blogs to an Existing Non-Profit Community. You can read it, along... Continue Reading
I’m just starting a new project that should be really interesting. I’m working with Bill Reid’s group at Microsoft, which does IT Solutions. Like so many other teams at the company, they are interested in using blogs as a way to support and connect more personally with customers.
When we first started talking about the project, it was about using blogs as a feedback loop, where the blogs would facilitate customer feedback that could be used to improve products, in this case, IT... Continue Reading