All posts for “business”


What to Expect From Common Craft in 2009

Posted by: leelefever on January 3, 2009- 4:00pm

Categories: business, education, Explanation, future, thissite


In a word: Education. Our goal in 2009 is to make explanatory videos that have a positive impact.  To get there, we plan to focus of video subjects that are educational in nature and help address some of the big problems we face. We plan to introduce new series of videos that diverge from our Web roots and cover subjects that we believe need to be covered.  You'll see the first of these starting very soon and continuing into February.  We're starting with the basics - big ideas that will be... Continue Reading

18 Lessons Learned in 2008

Posted by: leelefever on January 1, 2009- 4:00pm

Categories: business, lessons, ourwork, personal


It's time for our 2nd annual Year-End Lessons Learned post. 2008 was a great year for Common Craft.  While we published a number of videos that we're very proud of, 2008 was all about building a foundation for the future of our business.  Going into 2009, we're feeling confident that we have a solid foundation in place - and now is our time to put more videos into the world. Here are a few things we learned:  Overall Business: Build Foundations. Think hard about long term opportunities... Continue Reading

ReadWriteWeb on Common Craft

Posted by: leelefever on December 28, 2008- 4:00pm

Categories: blogs, business, buzz, clientwork, network


Marshall at ReadWriteWeb, posted a story today about Common Craft that was actually published a few months back, but has been reposted at a "redux."  It's one of my favorite bits of press and called "How Common Craft Stopped Doing Client Work, in Plain English."  I don't know of any other blog post that tells our story better. Since the original story was posted in September, we've created a resource that helps organizations in need of custom videos find producers who can help.  It's called... Continue Reading

Experiments With The New @CommonCraft Twitter Account

Posted by: leelefever on December 13, 2008- 4:00pm

Categories: business, feedback, lesson, software, twitter


I've been a Twitter user for just over 2 years now and I'm still trying to figure out how to use it well. A couple of weeks ago, We created an @commoncraft account that's focused on our business and looks behind-the-scenes. Now that I have an established account (@leelefever) and one that's just getting started, I've been thinking a lot about what's possible with Twitter.  Some thoughts: (If you're new to Twitter, watch our video Twitter in Plain English ) To Follow or Not to Follow I... Continue Reading

Being Lightweight: Planting the Right Plants

Posted by: leelefever on November 24, 2008- 4:00pm

Categories: beingsmall, business, lightweight, ourwork


If you don't like yardwork, you have a choice.  You can hire gardeners or you can plant things that don't require much care.   This is my way of saying that we all have a choice in how we grow. Because we want Common Craft to stay small, we look at new opportunities in terms of yardwork and ask ourselves - is this going to require gardeners in the future? If so, then maybe we should look for opportunities that are more likely to take care of themselves and allow us to focus on what really... Continue Reading

Interview with Principled Innovation

Posted by: leelefever on September 24, 2008- 5:00pm

Categories: business, buzz, interview, ourwork


Yesterday I had a great talk/interview with Jeff DeCagna of Principled Innovation for his P.I. Podcast.  We talked about the Common Craft story, but also about "Being Lightweight", based on the recent series of posts. Big thanks to Jeff for the invitation.  Have a listen on Jeff's site.

Building a New Foundation for Common Craft

Posted by: leelefever on September 22, 2008- 5:00pm

Categories: business, legal, ourwork, strategy, video


For the last few months, we've been "foundation building."  For us, this means taking the time to focus on the business behind Common Craft and how we communicate our business to you. Our goal is clarity - if we are clear about the exact business that we run, then we're more able to illustrate our value to potential customers. It's hard work and something we're excited to see come to fruition. Now that it's in place, we can really focus on videos. The elements of the foundation: Licenses -... Continue Reading

Wow, Thanks So Much for the Feedback

Posted by: leelefever on August 12, 2008- 5:00pm

Categories: business, feedback, ourwork, thissite, videos


We are blown away with the response to the recent post "What Videos Should We Make?"  Not just the quantity (over 50 comments and lots of email), but the quality.  It's exciting to see suggestions that have opened up new ideas and ones that fit with a couple of the themes that have been top-of-mind.  As I've told Sachi recently, it feels a little like we're at the edge of a pool, preparing to jump in.  We're confident that we're on the right track, but the content of our future videos will... Continue Reading

What Videos Should We Make?

Posted by: leelefever on August 10, 2008- 5:00pm

Categories: business, feedback, thissite, video


Our big transition is almost complete and we need your help.  The new Store is up, we're finishing up the last custom projects and now is the time to plan what videos we'll offer in the Store over the next year.  We have lots of ideas, but we really want to know what you think. We want to make videos that: Help professionals and educators increase awareness and create change at work Have a positive impact on the Web A good example of this is our video "Wikis in Plain English", which is part... Continue Reading

Please Help Us Break In Common Craft's New Digs

Posted by: leelefever on July 27, 2008- 5:00pm

Categories: business, licensing, store, thissite, video


This evening we've taken the wraps off the new and we'd love your feedback and help. The biggest change is the new and improved video Store, which is fashioned after the shopping experience on sites like NetFlix. As I've said before, we see the Store as the centerpiece of our future business and we're so excited to have a foundation on which we can build. To go with the new Store, we've made a video (below) that explains the way our video licensing works.  "Common Craft... Continue Reading