In a word: Education.
Our goal in 2009 is to make explanatory videos that have a positive impact. To get there, we plan to focus of video subjects that are educational in nature and help address some of the big problems we face.
We plan to introduce new series of videos that diverge from our Web roots and cover subjects that we believe need to be covered. You'll see the first of these starting very soon and continuing into February. We're starting with the basics - big ideas that will be built upon over time.
We're convinced, more than ever, that Common Craft is an *educational* explanation company. While our library of videos is currently technology-oriented (and zombies ), our challenge in 2009 and beyond is to establish Common Craft as a company whose explanations are focused on education in multiple fields and potentially impact very broad audiences in positive ways.
You have been a huge help to us so far. It's your blog posts, your Twitter updates and comments that help our videos become visible. We'll make a deal with you: We'll keep pumping out the videos if you'll help us spread the word. Together, we can do great things in 2009. :)