What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

What to Expect From Common Craft in 2009

In a word: Education.

Our goal in 2009 is to make explanatory videos that have a positive impact.  To get there, we plan to focus of video subjects that are educational in nature and help address some of the big problems we face.

We plan to introduce new series of videos that diverge from our Web roots and cover subjects that we believe need to be covered.  You'll see the first of these starting very soon and continuing into February.  We're starting with the basics - big ideas that will be built upon over time.

We're convinced, more than ever, that Common Craft is an *educational* explanation company. While our library of videos is currently technology-oriented (and zombies ), our challenge in 2009 and beyond is to establish Common Craft as a company whose explanations are focused on education in multiple fields and potentially impact very broad audiences in positive ways.

You have been a huge help to us so far. It's your blog posts, your Twitter updates and comments that help our videos become visible. We'll make a deal with you: We'll keep pumping out the videos if you'll help us spread the word.  Together, we can do great things in 2009. :)