All posts for “future”


Here's a question for you: Were you taught about financial responsibility when you were young?  When I ask this question, the vast majority of people respond with a quick "nope." I sure wasn't. In my high school I learned to recite a poem from BeoWulf in Olde English, but never learned about 401ks or compound interest. In light of the current financial crisis, we want to do our part to make sure people understand the important elements of personal finance and being financially responsible. The... Continue Reading

How Education Became Our Focus

Posted by: leelefever on January 25, 2009- 4:00pm

Categories: business, education, future, ourwork


I'm a big believer that every business needs to understand exactly what business they are in - and for us, this has been a journey.  I'm confident, through months of discussion and testing, that we've defined this direction for Common Craft.  Here is what we learned: I started Common Craft in 2003 to do consulting.  It was just me and I provided consulting services.  Once we started making videos, we were hired to make custom videos.  Again, we were a services business.  In the summer of 2007,... Continue Reading

Explainers to Watch in 2009

Posted by: leelefever on January 12, 2009- 4:00pm

Categories: explainers, friends, future, network


If there is one prediction I have for 2009, it will be that our world will become more complex.  We will all be confronted with new products, services, ideas and concepts that will confuse the majority of us.  And this adds to what confused us in 2008 and years before. We're convinced that the rise of all this complexity is creating new demand for new kinds of services. Individuals and organizations will find business models in helping people deal with the complexity. The biggest opportunity... Continue Reading

What to Expect From Common Craft in 2009

Posted by: leelefever on January 3, 2009- 4:00pm

Categories: business, education, Explanation, future, thissite


In a word: Education. Our goal in 2009 is to make explanatory videos that have a positive impact.  To get there, we plan to focus of video subjects that are educational in nature and help address some of the big problems we face. We plan to introduce new series of videos that diverge from our Web roots and cover subjects that we believe need to be covered.  You'll see the first of these starting very soon and continuing into February.  We're starting with the basics - big ideas that will be... Continue Reading

Our New Adventure: The Common Craft Store

Posted by: leelefever on April 1, 2008- 5:00pm

Categories: business, buzz, future, licensing, store, thissite, videos


As I wrote recently, we've been thinking a lot about Common Craft's future.  In the coming year, Sachi and I want to make even more videos for you - videos that are useful, both on the Web and in the workplace. We've recently created a new resource that will hopefully help us get there.Today we're announcing the roll out of an early version of The Common Craft Store.  It looks like this: The Store is the home for "licensed versions" of our videos.  Licensed versions... Continue Reading

The Coming Wave of Starblogs

Posted by: leelefever on May 1, 2005- 5:00pm

Categories: blogging, buzz, future, news


I think we’re entering a new phase in blogging where big stars enter the picture in large numbers. We’ve seen folks like Zach Braff and Rosie O'Donnell do it successfully. Ariana Huffington is sure to get a lot of attention for her upcoming (not up until May 9). Here’s the group she has lined up, according to the New York Times article: Walter Cronkite, David Mamet, Nora Ephron, Warren Beatty, James Fallows, Vernon E. Jordan Jr., Maggie Gyllenhaal, Arthur M.... Continue Reading

10 Trends to Watch

Posted by: leelefever on March 24, 2005- 4:00pm

Categories: blogs, future


Neville Hobson pointed me to a list of 10 trends to watch in 2005, by Mitchell Levy who has been doing the lists since 1998. The source article is here, but I like Neville's notes. Building on my last post... #8. Blogging and Social Networking Become Accepted Business Tools

Something Big is Afoot

Posted by: leelefever on March 24, 2005- 4:00pm

Categories: blogs, future, Social Design


I’ve noticed interesting words coming out of my mouth lately. Mostly the words are something like: “I think the world of business communication is changing right now�? “I can feel a big wave coming�? “Something is happening right now that is really going to change the business landscape�? Often, this type of talk is prompted by “What do you do Lee?�? or “What’s up with all the blog stuff I’m hearing?�? I’ve been trying to figure out what makes me feel so strongly... Continue Reading