Common Craft Blog
Our New Adventure: The Common Craft Store
By leelefever on April 02, 2008 - 10:48am
CommentsAs I wrote recently, we've been thinking a lot about Common Craft's future. In the coming year, Sachi and I want to make even more videos for you - videos that are useful, both on the Web and in the workplace. We've recently created a new resource that will hopefully help us get there.
Today we're announcing the roll out of an early version of The Common Craft Store. It looks like this:
The Store is the home for "licensed versions" of our videos. Licensed versions contain the same messaging and content as the free versions, but are improved for the workplace.
Some features:
- Download video files immediately after purchase (credit card, paypal)
- Higher resolution (640 X 480 - better for projection screens)
- Less promotion (no Common Craft Show branding)
- Provided in Quicktime (.mov) for Mac, and Windows Media (.wmv) formats
- No DRM
- Two Licenses:
Site - Unlimited use for a single location of an organization
The Store is a direct response to emails we receive nearly every day asking for permission to use our videos in the workplace. By licensing our videos, we are removing any worries about permission and appropriate use. Influencers and educators now have a resource for downloading and using the videos in presentations, meetings, Intranets, trainings, etc.
What about the free versions?
All of our videos will now be provided in two forms, Free and Licensed. This may help:
We are committed to maintaining the free and open nature of our videos on the public Web. The free versions will be provided under a Creative Commons 3.0 (non-commercial) license. These videos will continue to appear on the Common Craft Show, on video hosts like You Tube and will remain open for use by individuals, schools, non-profits, etc.
By opening the Store, we are creating a channel for professionals who need videos that are easier to access and more appropriate for use in professional/commercial situations.
Our hope is that the Store will allow us to focus more energy on producing videos for the Common Craft Show - videos that will be open to bloggers and the Web, but also for licensed use in the workplace.
If you have questions or concerns, have a look at the FAQ, the Licensing Agreement and the Privacy Policy.
Congrats
w00t! Congrats, Lee & Sachi! So happy to see you pioneering in yet another new space. This is so relevant for Bridging Media talk that we had on the weekend...I'm sending people to read and review and post their comments.
Cool, congrats. :) Good
Cool, congrats. :) Good luck.
Congrats and good luck
Your videos have been incredibly useful for me explaining (or just pointing to your explanation) of various social technologies and I know you have helped thousands (or is it hundreds of thousands?) of others as well.
That said, I suppose the question is, will people pay for something they can already get for free?
The same question was asked when cable television and satellite radio launched.
I hope you have the same success.
Cheers,
Randy
I know what you should do next
Hi. I'm a big fan from Brazil. I love simple stuff and you and your wife are really doing a great job. And I guess I know what you could do to expand your business. So confident that I 'm not going to write it here so everybody can read it. Write me ;)
Is there a paperworks video for/about the Store?
Congratulations on launching your new store!
BTW, even though it's not a very complicated idea, why not create a quick & fun paperworks video for the store? If you did make one, I didn't see it. I can't imagine it would hurt anything and i do believe it would make you at least a few extra sales (but more likely a bunch more).
BTW, Wagner's comment has me really friggin curious... please let us know at some point if it was a good one. ;)
Again, congrats to you two! Here's to MEEEEELEYONS of Dollars in profits (and more freedom)!!!
Store Video
Hi David,
There isn't a video about the store. Right now, the store is such a new thing for us, we need to spend some time understanding how people use, what questions they have, etc. Soon we'll be creating a new version, partially based on what we're learning now. This new version will have a video, I'm quite sure. :)
Congrats
Congrats on the next steps in your new venture. The best for your success and service for continuing education!
what about dubbing it?
I'm an italian educator, i may need to dub the videos and edit the first screen (i prefer "RSS in Italiano" rather than "RSS in plain english"). If i get the licensed version will i have the permission to do edit them?
Have you took in consideration the idea of a special price for the video with no audio?
I was going to make a tutorial on "how to use YouTube" and "Corporate blogging". The style of your videos (simple language, enphasis on the context and paper screen of the interfaces) is very interesting, i am attracted by the idea to use it for my videos (they would be in italian and, especially the second one, will not be shared). Is it a problem for you? Please, feel free to give me your personal impression on that. I will avoid to "copy" your ideas if you feel unconfortable with this.
Not for Licensed Videos
Hi Marco,
Thanks for asking about this. We do have plans to provide the licensed videos in multiple languages in the future. Until then, please do not alter the licensed videos in any way - including changing the titles.
We are quite happy for you to translate and use the free versions for your classes as long as you work within the Creative Commons license.
Have you seen the videos that are subtitled on DotSUB? Many have Italian subtitles.
Way to go Lee!
Good for you Lee!
This is too funny! I was just having a chat with Dave, a buddy of mine last night about such a model. Good for you for actually implementing one. Might I suggest that if with the licensed version you added in lesson ideas to go with the videos, this would make this even more appealing to educators.
Boris is right this is very applicable to Bridging Media. Would you mind if I wrote a post on the Bridging Media site about what you are doing?
Chat soon!
Erica