All posts for “Explanation”

Explanation

Viewing in email? Watch it here. The video above by Kurzgesagt is rather long and packed with information, but presented in a manner that makes it easy to understand thanks to good writing and really compelling visuals. I love that it has little humorous bits, like the Secret Dinosaur Society (05:31). Notice the subtle use of comparative visuals, like the deepest hole humans have ever drilled (03:25) when discussing the earth's crust. Overall I think it's great work. I do have one quibble In... Continue Reading
We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared... Continue Reading

The Art of Explanation - Now an Audiobook

Posted by: leelefever on June 25, 2014- 10:16am

Categories: Art of Explanation, audible, audiobook, book, Explanation

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It's true. The Art of Explanation is now available as an audiobook and can be found on Audible.     

A Soccer Guide Like No Other

Posted by: leelefever on June 11, 2014- 10:26pm

Categories: explainergifs, Explanation, football, Guide, soccer, soccerguide, worldcup

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The World Cup is here and our goal is to help you understand the basics of soccer.  Introducing: The Common Craft Soccer Guide You won't find an easier way to learn about the game. We use our signature explanation style and bite-sized animations to make it all crystal clear. Perhaps you're curious about fouls or the offside call? Or maybe yellow and red cards? It's all there. Seeing is believing. Check out the guide and please share it. It's totally free and will help you and people you know... Continue Reading
We want to help you and yours understand the game of soccer and get the most out of the World Cup 2014! Coming this week, we’ll publish a free online #SoccerGuide that makes learning about soccer (internationally known as Football) quick and easy. This is not your average guide. It includes over a dozen animations that cover the most confusing aspects of the sport - all in the form of Common Craft explanations. It's almost ready, and the front page of the guide will look something like this:... Continue Reading
Our new video explains the basics of programming computers - and specifically, programming languages. Watch it now About this video: Computers can perform amazing feats of speed, repetition and calculation. But what they are really doing is following instructions we write in programming languages. This video is designed to help people understand the role of programming languages in computers. What it Teaches: How do we tell computers what to do? Using the simple example of a computer... Continue Reading
In recent months, the world of journalism has seen an increased focus on “explainer” news sites. Examples include new sites like Vox, Newsbound, FiveThirtyEight and The Upshot by The New York Times. The demand for explanations in the news is growing. Taking a step back, I think it’s interesting to think about why it’s happening and what it could mean for the future. Let’s start with the goal: If you set out to explain something, your goal is to increase understanding. So, explainer news sites... Continue Reading

It's Not Sexy - And That's OK

Posted by: leelefever on April 8, 2014- 10:15am

Categories: advice, Art of Explanation, Explanation, explanation specialist, party, substance

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Many professionals work toward the moment their project, presentation, or work blows someone’s socks off.  It’s easy to imagine a dream-like vignette where, once your peers and managers see your work, they form a conga line to celebrate the amazing things you’ve done. It’s sexy, they say. It’s slick. It’s mind-blowing.   It’s a seductive way to think about work. We want to make big impressions and get noticed. We love the attention that may lead to promotions and accolades.  It’s not that... Continue Reading

Learn How BBC Makes 3 Minute Explainer Videos

Posted by: leelefever on April 2, 2014- 10:34am

Categories: bbc, Explainer Tip, explainer video, Explanation

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I'm so impressed. The BBC is now producing Explainer videos and one of the producers they've used, After the Flood, took the time to explain their process in video form: The video above is from a blog post with much more information about scripting, storyboarding and production.  The BBC and After The Flood obviously have high standards, but don't let their technical focus discourage you. You can make an explainer videos for your team, product, students or classroom without having to worry... Continue Reading
Our new video was the most requested by members and explains Primary and Secondary Sources in research (2.5 minutes).   Watch it now. About this video: When researching, there are two main types of information sources: primary and secondary sources. Understanding the difference between them and how to use them can help make your projects more thorough and accurate.   What it Teaches:   This video looks back at a big event in history: The Great Storm (England, 1703). It asks the question - how... Continue Reading

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