All posts for “Explanation”

Two Interviews - Art Heroes Radio and New Media Radio Hour

Posted by: leelefever on September 23, 2010- 5:00pm

Categories: business, buzz, Explanation, Interview

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Over the past week I've been fortunate to have been interviewed by a couple of great folks.  Art Heroes Radio with John T. Unger (about 1 hour) John and I go way back.  Well, as far back as SXSW three years ago anyway. John is best known for his fire bowls, but he does a lot of tech work as well. He's also really interested in the art community online, small business and making a living via art and creativity.  in the interview we talked a lot about the process of making a Common Craft video -... Continue Reading

New Videos by 1/29 Explainers

Posted by: leelefever on August 7, 2010- 5:00pm

Categories: Explainer Network Video, Explanation, video

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1/29 Explainers (a member of our Explainer Network) has been doing a lot of great work lately and I'd like to highlight a couple of their recent projects.  Nick Seuser heads up the team in the Bay Area and I asked him to provide a bit of info about the projects: The first video is for Flock, the social web browser: Built for Facebook and Twitter, and with over 200,000 views in just 5 weeks, our spot for Flock’s new version of their social web browser has been successful in focusing attention on... Continue Reading

Custom Video: Rightcliq by Visa

Posted by: leelefever on July 31, 2010- 5:00pm

Categories: clientwork, Common Craft Custom, Explanation, ourwork, video

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Today Visa is rolling out a new product called Rightcliq that makes online shopping easier and more social. It works in your browser like a bookmark or plug-in. I'll let the video below explain the rest. You'll find it on the Visa website here. About this production Like so many online products, Rightcliq by Visa has an explanation problem that deserves special attention. A solid explanation is key for people to see the value and feel connected to what it does. For example, people have been... Continue Reading

Signs as Explanations

Posted by: leelefever on July 5, 2010- 5:00pm

Categories: communication, Explanation, funny, Signs

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It's true - I love signs.  I take pictures of them, laugh about them and talk about if they work or not. I think the fascination is related to explanations.  Signs are usually meant to communicate within constraints, much like our videos.  This post is the first in what I plan to make a series. Let's look at a few. This sign is at an establishment on a boat dock in Seattle. Like any "head" or toilet on water, it deserves special care because it doesn't operate like a normal toilet.  Overall, I... Continue Reading

Lilipip's Latest Videos

Posted by: leelefever on May 26, 2010- 5:00pm

Categories: custom videos, Explainer Network, Explanation, video

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Lilipip is one of the newest members of our Explainer Network of video producers and lately they've been pumping out some great videos for their customers. I'm highlighting a few below... The first video is for Circle Street and as I told Jen at Lilipip, I really like the way they approached this video.  It's informal, fun and tells a story about a problem being solved.  It made the value proposition of Circle Street clear in one minute.  Take a look: Second is a video for Adobe's eLearning... Continue Reading

Video: Wikipedia - Explained by Common Craft

Posted by: leelefever on May 24, 2010- 5:00pm

Categories: Common Craft Video, Explanation, video, wikipedia

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Today we've published a new video:  Wikipedia - Explained by Common Craft Wikipedia is one of those resources that works, but it's not always clear why.  It seems preposterous that 1000s of volunteers could not only create an online encyclopedia, but also make it a trusted resource for millions around the world for many years. But it is a reality.  Wikipedia has become one of the web's biggest success stories.  But how does it really work? What is in place to make sure that the... Continue Reading

Video: Preparing an Emergency Plan

Posted by: leelefever on April 27, 2010- 5:00pm

Categories: Common Craft Video, emergency plan, Explanation, video

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Today we're publishing a new video called "Preparing an Emergency Plan - Explained by Common Craft" If you've seen the news lately, you know there is no shortage of emergencies.  Tornadoes, hurricanes, winter storms, earthquakes, fires, it's all out there.  We don't like to think about them affecting us, but they can.  This video is focused on making a plan so that you and your family or loved-ones know what to do when an emergency happens.  It only takes 20 minutes to create an emergency... Continue Reading

1/29 Explainers Video: What is Geocaching?

Posted by: leelefever on March 30, 2010- 5:00pm

Categories: 1/29, Explainer Network, Explanation, geocaching, video

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1/29 Explainers, members of our Explainer Network of video producers, recently released a couple of great videos that highlight their work. Nick and the folks at 1/29 have serious video chops and have been putting them to good use in short, animated videos like the ones below. What is Geocaching? (produced for GoGeocaching- currently has nearly 90k views in two weeks!) Atlassian also hired 1/29 to create this fun video about JIRA Studios which integrates with Google Apps. Like all members... Continue Reading
Today we're releasing a new video: Augmented Reality - Explained by Common Craft We don't make a habit of making videos about every new gadget or technology. Everyone once in a while though, a technology captures our attention and becomes a candidate for a video. The video we've published today caught our attention - it's a topic that I think we'll be hearing a lot more about in coming years. It combines information from the web and reality - what you see through a camera phone.  By making... Continue Reading
Today we've published a new video "Saving for Retirement in Plain English". Since we first considered making the series of videos on Money, we've had our eyes on retirement savings. Not just our retirement, but yours. Too many people start saving too late and/or don't know the basics of why retirement accounts like 401ks and IRAs make sense. This video is aimed at helping people see the long term benefits of retirement accounts.Who is it for?  Along with use in schools, we see this video being... Continue Reading

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