All posts for “Explanation”

Welcoming Two New Members of the Explainer Network

Posted by: leelefever on September 20, 2009- 5:00pm

Categories: business, Explainer Network, Explanation, network, video

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We're so excited to have two new members of our Explainer Network of custom video producers.  Lilipip is a Seattle-based company that has been making videos for years. They're seeing new opportunities in the world of animated video explanations and we think they'll be a great fit for the Network.  From their listing: We make animated videos about your product, service, or concept. We’re an “Open-Source Creative” team with transparent pricing and processes – featuring global artists with a wide... Continue Reading

Video: Stock Markets in Plain English

Posted by: leelefever on September 1, 2009- 5:00pm

Categories: Common Craft Video, Explanation, financialbasics, money, ourwork, video

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Today we've published a new video: Stock Markets in Plain English This video is one of our most requested and focuses on a few basic ideas: Why companies offer their stock to the public Why people buy and sell stocks What makes stock prices change How we measure stock markets using indices This video is part of our Money series and one of the first to touch on markets.  It was also one of the toughest to make. Economic forces like supply and demand can quickly turn into rabbit holes. Keeping... Continue Reading

Custom Video: SharePoint in Plain English

Posted by: leelefever on August 16, 2009- 5:00pm

Categories: Custom Video, Custom Video, Explanation, microsoft, ourwork

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While licensing our videos is still the focus of our business, we have taken on a few custom projects this summer. The first to be published is a video we were hired to produce called "SharePoint in Plain English," about Microsoft's enterprise collaboration tool. The focus of the video is to introduce Sharepoint and illustrate the old way (project info exists on multiple computers) vs. new way (project info lives in SharePoint). Updated: Microsoft has made this video available for download so... Continue Reading

New Explainer Network Member: 1/29 Explainers

Posted by: leelefever on August 12, 2009- 5:00pm

Categories: business, Explainer Network, Explanation, network, video

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We're excited to announce a new member of the Common Craft Explainer Network, 1/29 Explainers. Executive producer Nick Seuser and the 1/29 team have ton of experience in the film and video world. Our introduction to 1/29 was through the "Behind the Logic" series of videos they did for Pandora. You can watch them on the 1/29 Explainers home page. We were impressed with the entertaining creative way they explain the logic that connects the music that plays via Pandora.  Here's an example: 1/29... Continue Reading

Explainer Tip: Remember the Curse of Knowledge

Posted by: leelefever on August 10, 2009- 5:00pm

Categories: Art of Explanation, explainer tip, Explanation, lesson, ourwork

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The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations. One of the books that I read just before creating our first videos was Made to Stick by Chip and Dan Heath.  More than almost any other, this book helped me see new opportunities to present ideas in a unique way.  One idea from the book really stands out - it's The Curse of Knowledge We've all experienced it - in talking to a doctor, an engineer or academic, we get... Continue Reading
The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations. You likely have friends and family members who consider themselves non-technical.  When discussion turns to anything related to computer, they throw up their hands and say "I just don't get tech stuff!"  The truth is, this is the vast majority of people.  And it's completely understandable why they feel this way. Technology can be very intimidating and many of the most... Continue Reading

Video: Insurance in Plain English

Posted by: leelefever on July 20, 2009- 5:00pm

Categories: Common Craft Video, Explanation, financialbasics, money, ourwork, video

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Today we've published a new video: Insurance in Plain English As we wrote recently, we're focusing on our Money category over the next month or two.  This video, Insurance in Plain English, is meant to explain why insurance exists, what service it provides, how it works and what role it plays in being financially responsible. Insurance is a concept that surrounds us all the time. In fact, it's so common that it's easy to assume that everyone understands it and why it makes sense.... Continue Reading

Explainer Tip: Make People Care

Posted by: leelefever on June 25, 2009- 5:00pm

Categories: Art of Explanation, explainer tip, Explanation, lesson, our work

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The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations. Looking back on my education, one thing becomes clear: I was a not a good math student. What I've learned since then, is that I had the potential to enjoy math, but there was a mismatch between the way I needed to learn and the way I was taught. I wrote about this previously in a post called "Talkin Bout My Education." Math turned me off because it seemed like... Continue Reading

Video: Twitter Search in Plain English

Posted by: leelefever on June 15, 2009- 5:00pm

Categories: Common Craft Video, Explanation, ourwork, plainenglish, twitter, video

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Today we released a new video called "Twitter Search in Plain English" The video uses an metaphor of the small town of "Twitterville." The town has an election and the people use Twitter to track real-time news, a hashtag to organize discussions and trends to find new information. While it wasn't our intention, the video matches closely with the events currently taking place in Iran, where people are using Twitter to organize and share news about their disputed election. If you know people who... Continue Reading

A Better Way to Learn Chemistry

Posted by: leelefever on June 8, 2009- 5:00pm

Categories: education, Explanation, science, video

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If I could have learned chemistry this way, I might have discovered a career in science. Via Daily Dish

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