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Video: Augmented Reality - Explained by Common Craft
Posted by: leelefever on March 22, 2010- 5:00pm
Categories: augmented reality, Common Craft Video, Explanation, mobile, video, web
Today we're releasing a new video: Augmented Reality - Explained by Common Craft
We don't make a habit of making videos about every new gadget or technology. Everyone once in a while though, a technology captures our attention and becomes a candidate for a video. The video we've published today caught our attention - it's a topic that I think we'll be hearing a lot more about in coming years. It combines information from the web and reality - what you see through a camera phone.
By making this video about augmented reality, we're hoping to introduce you to something new - and something that could very well change the way you think about what's possible.
Augmented reality has a classic explanation problem. It's a pretty simple idea, but hard to explain with words. Right now the geeks are excited about it, but for it to really become adopted and used - it needs a simple and compelling explanation in video form. Hopefully we're helping.
A couple of notes...
You'll notice that this video is called "Augmented Reality - Explained by Common Craft". We recently made the decision to move away from "in Plain English" tagline. Instead, we're working to build more brand identity through using our name in the title.
Thanks to William "Whurley" Hurley of Chaotic Moon Studios for his help in advising on the video.
If you like this video, you may also like some of the Social Media videos.
For a while now, we've heard a common request from potential customers. They want an easy way to license and share Common Craft videos on their website. Today we're announcing a new partnership with video sharing company Wistia that will help us serve this need with our new "Web License."
A Little Background...
We license our videos to individuals and organizations. Two of our most popular licenses (Individual and Site) are for offline use. Customers download video files for use on intranets/extranets, training programs, classrooms and presentations. The videos are really useful internally, but they can't be displayed on public websites. Of course, some customers want to do just that.
Problem Solved
Our new partnership with Wistia means that our customers can license high quality Common Craft videos and use Wistia's video sharing tools to easily display them. This makes adding a Common Craft video to your website:
• Easy - Add videos with simple copy-and-paste embed code.
• Smart - Gather rich info on who watches the videos and how they watch them
• Flexible - Choose from multiple plans, based on monthly views
This means a technology company can educate visitors on the basics of wikis, or cloud computing.
A financial institution can educate potential customers on the stock market or borrowing money.
A service organization can educate citizens about preparing an emergency kit.
Our Web License means that any website can benefit from Common Craft videos.
This 52-second video helps explain the relationship:
If you're interested in licensing Common Craft videos for your website, look for the "Web License" option on any video at CommonCraft.com.
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