All posts for “Explanation”

The video below was made with the Trustworthy Computing Team at Microsoft. As we learned, there is a debate brewing in the world of software security.  It's a debate about how to report problems that are discovered in software - what the industry calls "vulnerabilities". I'll let the video speak for itself on covering the issues. For this post though, I want to talk about the use and power of visual metaphors, which was a big challenge for this project.  Here's a question for you: how do you... Continue Reading

The Startup Video and Explania

Posted by: leelefever on April 4, 2011- 9:44am

Categories: Explainer Network, Explanation, startup, videos

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I'm biased, but I think nearly every business website could benefit from a video that explains what they do in about two minutes. This is certainly true with startups - these young businesses are often putting something completely new into the world.  Their challenge is to explain it - and few things compare to the power of a video to show people what you do and why.  Our friends at Explania, who are members of our Explainer Network, feel the same way. They are based in Belgium and have been... Continue Reading

Why Do Animated Videos Work?

Posted by: leelefever on February 22, 2011- 4:00pm

Categories: animation, Explainer Network, Explanation, ourwork

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We’re approaching the four year mark in making Common Craft videos and over this time, I’ve always wondered: why do videos work? In fact, I think the bigger question is not just our videos, but any short animated video that is designed to educate. What is it about this style of video that hold people’s attention and helps them learn? First, what is an animated video?   Let’s talk about what it’s not. An animation is not live action - animated videos don’t usually have actors, sets and stages.  ... Continue Reading

Video: BitTorrent - Explained by Common Craft

Posted by: leelefever on January 31, 2011- 4:00pm

Categories: Bittorrent, Common Craft Video, Explanation, technology, video

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  Today we’re publishing a new video: BitTorrent Explained by Common Craft Watch the video. Chances are, even if you’re one of the millions who use BitTorrent every day, you don’t really know how it works.  That’s part of the magic that makes it so popular - it just works.  It helps you download files from the Internet faster than any other method. This video explains the moving parts that work together to deliver the file to your computer.   Those of you who tune-in to the Common Craft blog... Continue Reading

LoJack for Laptops - Explained (Custom Video)

Posted by: leelefever on January 17, 2011- 4:00pm

Categories: Custom Video, Explanation, our work, security, video

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If you have a laptop, you've probably worried about it getting lost or stolen. These devices have become the home of so much of our lives that thinking about one in the hands of a stranger is painful.  Thankfully, products like LoJack for Laptops help you prevent potential problems and get your computer back.  The video explains how: A quote about how they've used the video: “We had a very successful CES. The video was on all our ipads and was a hit with clients, partners and our CEO, so much... Continue Reading
When people ask about the inspiration for our style of videos, I often say that our videos reflect the way that I wish I had learned in school. My learning style wasn't a good match for the way I was taught.  Recently we completed a custom video project with the Buck Institute for Education (BIE) that focuses on a Project Based Learning or "PBL", and boy did it open my eyes. I can now see that I needed teachers who put PBL to work. I needed to get up from my desk and engage. I needed to work on... Continue Reading
Today we’re publishing a new video called Social Media and the Workplace - Explained by Common Craft.   As so many of you know, Social Media and especially sites like Facebook and Twitter are changing the way that organizations think about external communication. Our goal with this video was to help organizations see how the environment is changing and highlight what they can do to be a productive part of it. This video uses an example that highlights a reaction to a crisis, but the message is... Continue Reading

The Common Craft Video on Dropbox.com - Effective?

Posted by: leelefever on November 2, 2010- 5:00pm

Categories: analysis, Custom Video, dropbox, Explanation, Video Analysis

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As you may know, we worked with Dropbox on the video that appears on the Dropbox.com front page (when not logged in).  Like most in the video business, we’re always looking for data or other evidence that a video has a positive impact. From time-to-time I check with Dropbox about the video and how it’s impacting their business.  Recently, I received an email from Albert Ni at DropBox that provides a look at the role the video plays and how it’s performing.  I’ve copied his points here: -... Continue Reading

The White House Goes Whiteboard

Posted by: leelefever on September 29, 2010- 5:00pm

Categories: Explanation, Explanation, government, politics, whiteboard

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A while back I was a part of a panel with Dan Roam, author of The Back of the Napkin and one of his big points during the session was the use of visuals in politics.  This was in the middle of the healthcare debate and he wondered why no one, Obama, Republicans, members of congress, etc. were using visuals to make their cases. I agreed whole-heartedly. Glenn Beck seems to make it work, why not put visuals and whiteboards to work for serious policy discussions? Today I saw that the White House... Continue Reading

Custom Video: BitTorrent Explained

Posted by: leelefever on September 27, 2010- 5:00pm

Categories: bittorent, Custom Video, Explanation, paperworks, technology, video

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BitTorrent, which offers a faster way to download files from the Internet, has had a serious explanation problem.  It’s one of the most used and least understood products on the Web. After working with BitTorrent on a video, it’s easy to see why this is the case - the inner-workings of BitTorrent are complex. It exists in a world that defies comparison. Millions of users know it works exceptionally well, but explaining why and how it works is another story.  This video was a challenge and we... Continue Reading

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