All posts for “Explanation”

Explanation

Video Explanations by 1/29 Explainers

Posted by: leelefever on October 4, 2011- 2:39pm

Categories: 1/29, Explainer Network, Explanation, marketing, video

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From time-to-time we like to show off the work of a member of our Explainer Network of video producers.  The videos below are by 1/29 Explainers in Oakland CA.  This first example on Next Gen Web Security from McAfee is a classic story-driven narrative.  It works well as an explanation by telling a story through the experiences of a character that is likely to connect with the target audience, in this case, IT managers.  It plays on the loss of control that IT managers feel (the pain) and shows... Continue Reading
  If you’re the owner of a website, you know the power of search engines.  If your website shows up high in the results, it means more visitors to your website.  Unfortunately, it’s not easy.  But, there are tactics you can use that help your website look more attractive to the search engines.  These tactics are called Search Engine Optimization or SEO.  Our new video provides a review of the basics of SEO. Watch it now.   This video, like most in our library, is available with voice-overs in... Continue Reading

New Video: QR Codes Explained by Common Craft

Posted by: leelefever on September 6, 2011- 10:21am

Categories: Common Craft Video, Explanation, mobile, technology

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You may have seen these little codes around.  They're in newspapers, on storefronts and products.  They're called Quick Response (QR) Codes and they're meant to used with your smartphone. They could be a very big deal in the future.  This video is one of our most requested titles and explains how QR codes make the real world clickable. This video, like most in our library, is available with voice-overs in 8 languages. The languages are: English French German Spanish Portuguese Dutch Italian ... Continue Reading

Lessons Learned in the Custom Video Industry

Posted by: leelefever on July 7, 2011- 11:16am

Categories: custom videos, Explanation, Lesson, ourwork

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Recently Cisco released a study that predicted that by 2013, 90% of all consumer IP (Internet) traffic will be video.  90% two years from now. Wow. I imagine a good portion of this will come from mass media; news, TV shows, Netflix, etc. I’m also quite sure that a growing number of these videos will be short videos that are made for the specific purpose of promoting and explaining an organization’s products and services. Indeed, I think nearly every organization with a website could benefit... Continue Reading
Today we're publishing a new video called Computer Viruses and Threats - Explained by Common Craft   This video is part of a series on Net Safety and focuses on the basics of viruses, worms and trojans. It also includes information on the role of anti-virus software, software updates and awareness in preventing problems.  This video, along with our complete library, will be available through our new offering which will be available this summer.  If you're interested, you can sign up to be... Continue Reading

A Classic Economics Debate - As a Rap Music Video

Posted by: leelefever on April 29, 2011- 10:19am

Categories: economics, education, Explanation, money, video

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John Papola and Russ Roberts at http://EconStories.tv have made a second video that uses rap and a very well-produced music video to contrast the economic thoeries that are a big part of the political debate about what to do with a failing economy.  I'm really impressed with the format and content - and the song is actually kind of catchy too.  Fight of the Century: Keynes Vs. Hayek - Round Two:
The video below was made with the Trustworthy Computing Team at Microsoft. As we learned, there is a debate brewing in the world of software security.  It's a debate about how to report problems that are discovered in software - what the industry calls "vulnerabilities". I'll let the video speak for itself on covering the issues. For this post though, I want to talk about the use and power of visual metaphors, which was a big challenge for this project.  Here's a question for you: how do you... Continue Reading

The Startup Video and Explania

Posted by: leelefever on April 4, 2011- 9:44am

Categories: Explainer Network, Explanation, startup, videos

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I'm biased, but I think nearly every business website could benefit from a video that explains what they do in about two minutes. This is certainly true with startups - these young businesses are often putting something completely new into the world.  Their challenge is to explain it - and few things compare to the power of a video to show people what you do and why.  Our friends at Explania, who are members of our Explainer Network, feel the same way. They are based in Belgium and have been... Continue Reading

Why Do Animated Videos Work?

Posted by: leelefever on February 22, 2011- 4:00pm

Categories: animation, Explainer Network, Explanation, ourwork

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We’re approaching the four year mark in making Common Craft videos and over this time, I’ve always wondered: why do videos work? In fact, I think the bigger question is not just our videos, but any short animated video that is designed to educate. What is it about this style of video that hold people’s attention and helps them learn? First, what is an animated video?   Let’s talk about what it’s not. An animation is not live action - animated videos don’t usually have actors, sets and stages.  ... Continue Reading

Video: BitTorrent - Explained by Common Craft

Posted by: leelefever on January 31, 2011- 4:00pm

Categories: Bittorrent, Common Craft Video, Explanation, technology, video

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  Today we’re publishing a new video: BitTorrent Explained by Common Craft Watch the video. Chances are, even if you’re one of the millions who use BitTorrent every day, you don’t really know how it works.  That’s part of the magic that makes it so popular - it just works.  It helps you download files from the Internet faster than any other method. This video explains the moving parts that work together to deliver the file to your computer.   Those of you who tune-in to the Common Craft blog... Continue Reading

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