All posts for “Explanation”

I'm Writing a Book About Explanation

Posted by: leelefever on March 7, 2012- 7:50am

Categories: announcement, Art of Explanation, book, Explanation, news

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  It’s true. The book is called “The Art of Explanation” and it should hit the shelves in the fall of 2012, published by Wiley & Sons.     The Big Idea:   The Art of Explanation is built on the very simple idea that explanation is a skill that can be learned and improved. The book is designed to help people rethink how they communicate and learn to package ideas into simple explanations that make people care, whether it’s at home, work or school.    Background:   For many years, I’ve been a... Continue Reading

New Video: Social Networking (Facebook)

Posted by: leelefever on January 12, 2012- 9:14am

Categories: Explanation, facebook, New Video, ourwork, socialnetworking

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Today we've published a new video:  Social Networking (Facebook). This video is a much-requested sequel to our video on Social Networking.  As you likely know, a lot has changed in the world of Social Networking as Facebook has emerged to be one of the standards - and this video is aimed at why.  It covers the basic ideas through the story of a woman who becomes a member and discovers how the social network and status updates help her feel more informed and engaged with her interests. ... Continue Reading

New Video: The Smart Grid Explained by Common Craft

Posted by: leelefever on November 29, 2011- 10:01am

Categories: Common Craft Video, Explanation, smartgrid, video

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Today we’re announcing a new video: The Smart Grid - Explained by Common Craft.Watch it now. This video is a bit of a departure for us, as it focuses on the electric grid that delivers electricity to homes and businesses in the US and is not about the Internet. But the grid has a lot in common with the Web: It’s absolutely essential to our modern work and home lives It’s a network that works behind the scenes It’s complex and not well understood by the public Changes to it impact everyone... Continue Reading

New Video: Plagiarism Explained by Common Craft

Posted by: leelefever on October 25, 2011- 10:26am

Categories: Common Craft Video, education, Explanation, ourwork, plagiarism, video

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Today we’re publishing a new video: Plagiarism Explained by Common Craft   One of our most suggested titles, this video is aimed at educators who are on the front lines of helping students of all ages understand and avoid plagiarism.    In researching this video it became clear that there are two types of plagiarism - intentional and unintentional.  While we cover intentional plagiarism, we also highlight the situation where a person has positive intentions, but lacks information about what... Continue Reading

Video Explanations by 1/29 Explainers

Posted by: leelefever on October 4, 2011- 2:39pm

Categories: 1/29, Explainer Network, Explanation, marketing, video

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From time-to-time we like to show off the work of a member of our Explainer Network of video producers.  The videos below are by 1/29 Explainers in Oakland CA.  This first example on Next Gen Web Security from McAfee is a classic story-driven narrative.  It works well as an explanation by telling a story through the experiences of a character that is likely to connect with the target audience, in this case, IT managers.  It plays on the loss of control that IT managers feel (the pain) and shows... Continue Reading
  If you’re the owner of a website, you know the power of search engines.  If your website shows up high in the results, it means more visitors to your website.  Unfortunately, it’s not easy.  But, there are tactics you can use that help your website look more attractive to the search engines.  These tactics are called Search Engine Optimization or SEO.  Our new video provides a review of the basics of SEO. Watch it now.   This video, like most in our library, is available with voice-overs in... Continue Reading

New Video: QR Codes Explained by Common Craft

Posted by: leelefever on September 6, 2011- 10:21am

Categories: Common Craft Video, Explanation, mobile, technology

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You may have seen these little codes around.  They're in newspapers, on storefronts and products.  They're called Quick Response (QR) Codes and they're meant to used with your smartphone. They could be a very big deal in the future.  This video is one of our most requested titles and explains how QR codes make the real world clickable. This video, like most in our library, is available with voice-overs in 8 languages. The languages are: English French German Spanish Portuguese Dutch Italian ... Continue Reading

Lessons Learned in the Custom Video Industry

Posted by: leelefever on July 7, 2011- 11:16am

Categories: custom videos, Explanation, Lesson, ourwork

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Recently Cisco released a study that predicted that by 2013, 90% of all consumer IP (Internet) traffic will be video.  90% two years from now. Wow. I imagine a good portion of this will come from mass media; news, TV shows, Netflix, etc. I’m also quite sure that a growing number of these videos will be short videos that are made for the specific purpose of promoting and explaining an organization’s products and services. Indeed, I think nearly every organization with a website could benefit... Continue Reading
Today we're publishing a new video called Computer Viruses and Threats - Explained by Common Craft   This video is part of a series on Net Safety and focuses on the basics of viruses, worms and trojans. It also includes information on the role of anti-virus software, software updates and awareness in preventing problems.  This video, along with our complete library, will be available through our new offering which will be available this summer.  If you're interested, you can sign up to be... Continue Reading

A Classic Economics Debate - As a Rap Music Video

Posted by: leelefever on April 29, 2011- 10:19am

Categories: economics, education, Explanation, money, video

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John Papola and Russ Roberts at http://EconStories.tv have made a second video that uses rap and a very well-produced music video to contrast the economic thoeries that are a big part of the political debate about what to do with a failing economy.  I'm really impressed with the format and content - and the song is actually kind of catchy too.  Fight of the Century: Keynes Vs. Hayek - Round Two:

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