Our Product is Explanation
What We Do:
We can help you become an explanation specialist.
Common Craft Membership
Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:
Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Ready-made Videos:
Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.
We Wrote the Book on Explanation
Need a Video for Your Product?
FAQ
Below we’ve answered common questions. Please contact us if you need more.
Payment and Membership
- This is an annual membership. Can I pay monthly?
- Do you accept purchase orders?
- Do you have a non-profit discount?
- Does membership pricing change based on usage?
- If I buy a membership for my organization, how do others access the library?
- Why do your videos have a watermark?
- Why would I pay for membership if I can watch the videos on your website?
- I've seen a few of your videos for free on the Web. Why would I pay for them here?
- How do members use your videos?
Can I...
- Can I cancel my membership?
- Can I preview the videos you have in the library?
- Can I display videos on my publicly available website?
- Can I upload Common Craft videos to YouTube or other public video sharing services?
- Can I resell Common Craft videos, cut-outs, or videos I make with cut-outs?
- Can I offer Common Craft videos for embed or download, or share a video file or image file?
Videos
- Can you make a custom video for my project?
- Can you customize a video in the library for my company?
- How can I suggest a new video?
- Are videos available in other languages? Captions?
- I have the DIY Explainer plan, why do I still see watermarks on the videos?
Cut-outs
- What are Cut-outs?
- Can I make a Common Craft Style video with your Cut-outs?
- How are Cut-outs delivered?
- Once I download the Cut-outs, do I need to keep my membership?
Technical
Answers to all questions are below:
- This is an annual membership. Can I pay monthly?
- At this time memberships are renewable annually.
- Do you accept purchase orders?
- Certainly! We've provided information here for purchase orders. Contact us with any questions.
- Do you have a non-profit discount?
- Yes we do! Non-profit (and not-for-profit) orgs receive a discount on annual membership. Along with organizations like charities and schools, we also consider individual school teachers non-profit.
- Does membership pricing change based on usage?
- No. We do not charge for extra views or bandwidth usage, and pricing will not change over the course of the year.
- If I buy a membership for my organization, how do others access the library?
- Each account has one email address. Many organizations designate a Video Manager who is responsible for sharing the video files, embed codes, and cut-outs with colleagues. Others create a shared account with a common email address and password.
- Why do your videos have a watermark?
- Common Craft members are typically organizations with professional educators and trainers. By displaying the videos with a watermark, we can give you a way to evaluate the videos before becoming a member and gaining access to the (watermark-free) libraries and other features. The videos do include a small grey copyright note in the lower corner of the last scene, which is not considered a watermark.
- Why would I pay for membership if I can watch the videos on your website?
- Common Craft videos are designed to be used by professional educators and trainers. A membership license is appropriate for professional use. If you'd like to show the videos to your mom, you're welcome to watch them for free.
- I've seen a few of your videos for free on the Web. Why would I pay for them here?
- A few of our earliest videos are available outside of this website. These are not for professional use and usually contain advertising for Common Craft. Further, these lower-quality versions cannot be downloaded or embedded. Common Craft membership means professionals have easy access to the complete and growing libraries of videos and cut-outs with tools for downloading and embedding them.
- How do members use your videos?
- Members use the videos to educate others. Here are two popular ways.
1. Members show the videos in a classroom or workshop setting as a way to introduce a new topic.
2. Members embed the videos on their organization's website and intranet to provide an always-on resource for colleagues and customers.
- Can I cancel my membership?
- You can set your account so that it will not renew for the next year. Just click "Account" at the top of your video library page for options.
- Can I preview the videos you have in the library?
- Yes. Our complete library is viewable with watermarks.
- Can I display videos on my publicly available website?
- Yes. Videos can be displayed on your publicly available website as well as private (login required).
- Can I upload Common Craft videos to YouTube or other public video sharing services?
- No. While Common Craft members can download Common Craft video files to a computer, these files cannot be uploaded to public video sharing sites like YouTube or Vimeo. We take this very seriously.
Please note these downloadable files can be placed on internal or password protected sites like Intranets as long as access is limited to the licensed number of employees. See our License Agreement and Policies.
- Can I resell Common Craft videos, cut-outs, or videos I make with cut-outs?
- No. If you are a producer who would like to use Common Craft content for client work, please contact us here for license options.
- Can I offer Common Craft videos for embed or download, or share a video file or image file?
- No, video and image files cannot be distributed. However, you can embed a video on your website, and share the link to your website!
- Can you make a custom video for my project?
- We are not currently available for custom video work. We recommend these talented producers who specialize in creating videos to explain your product or service!
- Can you customize a video in the library for my company?
- We offer limited customization services for videos in our library. Usually, these customizations include branding in a pre-roll and post-roll to the complete video. Contact us if you're interested.
- How can I suggest a new video?
- Members can suggest and vote on future video titles. This is how we learn what's important to our members. Please feel free to contact us with ideas.
- Are videos available in other languages? Captions?
- Yes! Most of our videos are available with voice-overs in eight languages: English, French, German, Brazilian Portuguese, Spanish, Japanese, Dutch and Italian.
Also, all videos are available with English captions!
- I have the DIY Explainer plan, why do I still see watermarks on the videos?
- The DIY Explainer plan includes access to the Cut-outs library. For access to the video library without watermarks, you can upgrade to the Explainer Basic or Explainer Pro plan under "Account".
- What are Cut-outs?
- Cut-outs are our own brand of digital images just like the ones in our videos. You can think of them like clip-art. They can be added to presentations, documents, videos or anywhere you'd like to add interesting and unique visuals. Teachers can have their students print, and cut them out for their own Common Craft Style videos!
- Can I make a Common Craft Style video with your Cut-outs?
- Yes, with some limitations. We love to see teachers, trainers, and students make Common Craft Style videos for classrooms and workshops. Organizations can also make their own videos and presentations. The cut-outs are a useful alternative to clip-art and stock photography. Like our videos, the cut-outs or anything made with them cannot be resold. This means you can make a video with Common Craft Cut-outs to explain your organization's service, for example, but cannot make a video or anything else with the cut-outs and sell it.
- How are cut-outs delivered?
- We provide cut-outs in sets that include related images such as people, technology, transportation, etc. These sets are provided as downloadable PowerPoint or ZIP files.
- Once I download the Cut-outs, do I need to keep my membership?
- The membership license is (partly) about use of the Cut-outs, so as long as the Cut-outs are in use, in your video or presentations, or on your website, membership must be kept current.
- Will the embeddable Common Craft videos play on my website, Intranet or Learning Management System?
- The embeddable players should play on your website. You can test the embeddable video player and download a sample video before you purchase a membership. This page explains how to test the player.
- Will the downloadable video files play in my presentation?
- We provide the files in Windows (.wmv) or Apple Quicktime (.mov) formats for download. You can test samples here.
- Will your videos play on iPad and iPhone? What about Android and Blackberry?
- Yes! When you watch them on commoncraft.com or embed them on your website, the videos will play on iPhone, iPad and Android devices. We do not currently support Blackberry phones.
- Do you use DRM on the videos or Cut-outs?
- No. We trust you to do the right thing.
Have more questions? Contact us.
Who uses Common Craft?
Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.


