The Common Craft Blog

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Learn how to turn digital photos of your pets, friends, kids and even spouses into "Creatures" that can be shared online. 

Wait, what?

As any subscriber to our newsletter knows, at Common Craft, we love our dogs. Recently we noticed something: Common Craft Cut-outs and dog photos can easily be combined to create funny creatures. 

Maybe the Dragon” was the original. Our friends loved it:

Maybe the Dragon

The more we played with the Cut-outs the more we laughed. It's so fun! Soon enough Bosco became a (somewhat reluctant) vampire/devil:

Bosco Devil

Then an idea was born...

What if we created a LOT of these “Creature” Cut-outs and showed people how to create their own creatures? It seemed like a fun idea, so that’s what we did.

Introducing: The Common Craft Creature Guide

This online guide is free and provides step-by-step instructions for making Creatures using our Cut-outs with presentation software (PowerPoint or Keynote). It's easy!

We’ve created 120 new Cut-outs for this purpose.

From dragons and dinosaurs to pigs and goats, the new Cut-outs provide unlimited mix-and-match opportunities. We've focused on dogs, but you can create creatures from any digital photo of a pet, person or object. 

All Creature Cut-outs

All Creature Cut-outs are available within the Creature Guide and delivered as .ZIP files. You'll find:

All Creature Cut-outs are free for Common Craft members and available as a pack in the Cut-out Library. 

Get started at

We just published a new video that's for all the instructors out there. It explains Instructional Objectives in about 3 minutes:

Highlights from the video:

About This Video:

This video tells the story of an instructor named Mariam. She learns to use instructional objectives to plan her lessons so that her students can demonstrate what they learn in a measurable way. It teaches:

  • Why instructors need measurable results
  • Why instructional objectives are important
  • How instructional objectives inform lesson planning
  • The 3 main parts of instructional objectives

Watch it now.

Some Things You May Have Missed:

Recent videos:

Recent blog posts:

Unrelated Bonus Link:  Lee wrote a popular article about the experience of living in Seattle this time of year. It's called Ready for Rain - Why Seattleites Crave The End of Summer.  

Book Review - In a Common Craft Style Video

Posted by: leelefever on September 29, 2014- 12:06pm


Categories: Art of Explanation, book, book review, common craft style, video

I love this. Bruce Herwig, a reader of The Art of Explanation, decided to review the book by creating a Common Craft Style video. He even provided "5 lessons I Learned in Making a Common Craft Style Video" in the blog post. Thanks Bruce!

Reading in email? Watch the video here.

Learn more about Common Craft Cut-outs

An Animated Interview by GoAnimate

Posted by: leelefever on September 23, 2014- 10:36am


Categories: animation, goanimate, GoAnimate and Common Craft, interview, video

We're big fans of GoAnimate. They make it easy for anyone to create animated videos - even using Common Craft Cut-outs.  

Recently they asked about doing an interview with me, but not just any interview. They wanted to make the interview look like an animated talk show. This is where their service really shines.

We talked about my family's business in NC, how Sachi and I get along and of course, explainer videos. The video below was made with GoAnimate - and you can make videos just like it.  

Viewing in email? Watch the video here.

Learn more about how you can create Common Craft Style videos with GoAnimate