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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Common Craft Blog

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Want a Successful Revolution? Find an Explainer

Posted by: leelefever on May 17, 2013- 10:47am

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Categories: Art of Explanation, book, explainer, quote, revolution

Explainer Revolution

Jason Kottke pointed me to a passage from the Kurt Vonnegut novel Bluebeard, where he outlines the three types of specialists that are needed for success in a revolution. Remarkably, one is an explainer.  
 
Here’s the passage:
Slazinger claims to have learned from history that most people cannot open their minds to new ideas unless a mind-opening teams with a peculiar membership goes to work on them.
 
Otherwise, life will go on exactly as before, no matter how painful, unrealistic, unjust, ludicrous, or downright dumb that life may be.
 
The team must consist of three sorts of specialists, he says. Otherwise the revolution, whether in politics or the arts or the sciences or whatever, is sure to fail.
 
The rarest of these specialists, he says, is an authentic genius -- a person capable of having seemingly good ideas not in in general circulation. "A genius working alone," he says, "is invariably ignored as a lunatic."
 
The second sort of specialist is a lot easier to find: a highly intelligent citizen in good standing in his or her community, who understands and admires the fresh ideas of the genius, and who testifies that the genius is far from mad. "A person like this working alone," says Slazinger, "can only yearn loud for changes, but fail to say what their shapes should be."
 
The third sort of specialist is a person who can explain everything, no matter how complicated, to the satisfaction of most people, no matter how stupid or pigheaded they may be. "He will say almost anything in order to be interesting and exciting," says Slazinger. "Working alone, depending solely on his own shallow ideas, he would be regarded as being as full of sh*t as a Christmas turkey."
 
Slazinger, high as a kite, says that every successful revolution, including Abstract Expressionism, the one I took part in, had that cast of characters at the top -- Pollock being the genius in our case, Lenin being the one in Russia's, Christ being the one in Christianity's.
 
He says that if you can't get a cast like that together, you can forget changing anything in a great big way.
This would have been a good thing about to know before writing The Art of Explanation

So, How's The Book Doing?

Posted by: leelefever on May 14, 2013- 11:20am

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Categories: Art of Explanation, book, data, news

Art of ExplanationAbout 6 months ago, my first book was published: The Art of Explanation. Being my first, I didn’t know what to expect from the process, the reviews, the sales, the marketing. Thankfully I found my way through and now have some information on how it’s been received.

First, let me start by offering a HUGE thanks to all the people who have purchased the book. You rock. I wish I could thank you more personally. I hope it has helped you think differently about how you communicate.
 
So how IS the book doing?
 
A few factors helped me get some sense of how the book has been received since it was published:
 
First is Amazon’s Best Seller’s Rank. This rank changes hourly and ranks all books on Amazon based on sales. The Art of Explanation has consistently ranked in the top 5000 books and has reached into the top 1000 a couple of times that I’ve seen. It is often in the top 20 of all business communication books.  
 
Second are reviews on Amazon.  Some will tell you that reviews don’t matter, but for me, they really do. They are a very public representation of the experience. To date, the book has been reviewed 48 times on Amazon.com and has an average score of 4.6 out of 5 stars. 
 
Here’s an example of a 5 star review:
 
As a professional presenter and demonstrator I figured I knew it all. This book schooled me and changed my perspective of every client interaction. Now I am more effective at getting my message across.
 
Teachers, Sales Leaders and Sales Engineers - read this.
 
And of course, they aren’t all positive. Here’s a 1 star review:
 
I found this book infuriatingly wordy.
 
Part 1: Plan has four chapters, the first three all seem to be an attempt to explain what explanation is, and ironically the book lost my interest right here. The fourth chapter - Planning Your Explanations talks about 'explanation problems' and introduces the 'explanation scale' and tells a long and involved story about 'Andre' who "... graduated from Stanford University a few years ago with a degree in computer science and is now focused on the company he started that he hopes will change the world." but it does little to help me think through how to plan an explanation of my product. There are useful questions buried within the text but they take up half a Kindle page of a 18 Kindle page chapter. [...]
 
On the whole, I think the negative reviews have merit and are helpful. Sure, they sting a little, but as I’ve said multiple times recently - you can’t publish a book without being judged.  
 
I’m also happy that the book is being translated into a number of languages. They are: Korean, Japanese, Chinese, Russian and Hungarian, so far. I understand it will be a while before they’re available, but I’m excited about their releases all the same.
 
I also recently learned that the book is on it’s third printing. Book industry people tell me that this is an important milestone.  
 
So to answer the question - I think the book is doing better than expected.  Of course, in book terms it’s still very early and it may take a year or more to have a true feel for how it’s doing.
 
Again, a big thanks to each of you who have read it, and for those who would like to learn more, here are some purchase options.

This short video shares the basic steps to animating Common Craft Cut-outs using PowerPoint.  It is part of series focused on helping you make Common Craft Style videos and presentations using common tools.  

Note: the "custom animation" functionality used below may appear differently in various versions of PowerPoint, but the basic ideas should be consistent across versions and in tools like Keynote. Watch:

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We Are All Just Drooling Dogs

Posted by: leelefever on May 2, 2013- 8:49am

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Categories: animation, Explanation, pavlov, science, teded, video

The blog It's OK to be Smart pointed me to this animated TedEd video that explains how humans are not that different from Pavlov's dogs.  Like a dog that is trained to salivate when a bell rings, we too learn to react to events and stumuli. We may not drool, but may fall in love.  Watch:

Email Readers can watch here.

More about the genius of dogs at Brainpickings.