All posts for “writing”
This post is part of a series designed to relate the big ideas behind conceiving and producing amazing explainer videos. You’ve been working hard on the project and it is almost finished. But there’s a problem... it's difficult to understand. Whether it’s in conversation, copy on the website, or in your presentations, few people seem to easily grasp the big idea behind your project and why it matters. Before going any further, you need to solve this problem. People will not adopt ideas or... Continue Reading
Recently Ian Tucker sat down with a group of the world’s top science writers at the Royal Society’s annual book prize event in London. The results of the interview are filled with gems of insight and humor that frame how these writers think about explanation and making ideas easier to understand. The first addresses a question I hear often - how do you explain something without talking down to people? Tucker asks the question in this form: When you are writing where do you set the difficulty... Continue Reading
Over the past month, Sachi and I have been neck-deep in ideas surrounding explanation, and it has been one of the most creative times in our lives. As you may remember, I'm writing a book called The Art of Explanation that will be out in October of 2012. To make our deadlines with the publisher, we took time this month to focus almost solely on the book - and that we did. I've written and Sachi has edited almost 60,000 words in the last month or so, which is much more than will appear in the... Continue Reading
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