About 6 months ago, my first book was published: The Art of Explanation. Being my first, I didn’t know what to expect from the process, the reviews, the sales, the marketing. Thankfully I found my way through and now have some information on how it’s been received.
As a professional presenter and demonstrator I figured I knew it all. This book schooled me and changed my perspective of every client interaction. Now I am more effective at getting my message across.Teachers, Sales Leaders and Sales Engineers - read this.
I found this book infuriatingly wordy.Part 1: Plan has four chapters, the first three all seem to be an attempt to explain what explanation is, and ironically the book lost my interest right here. The fourth chapter - Planning Your Explanations talks about 'explanation problems' and introduces the 'explanation scale' and tells a long and involved story about 'Andre' who "... graduated from Stanford University a few years ago with a degree in computer science and is now focused on the company he started that he hopes will change the world." but it does little to help me think through how to plan an explanation of my product. There are useful questions buried within the text but they take up half a Kindle page of a 18 Kindle page chapter. [...]