What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

The Common Craft Blog

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Common Craft Cut-Outs: Re-Imagined

Posted by: leelefever on February 27, 2014- 9:34am


Categories: business, Cut-Outs, Images, ourwork, powerpoint, visuals

Whether it's PowerPoint presentations, videos or blog posts, the use of high-quality visuals have become an essential part of communicating clearly. This is why we've invested in our library of Common Craft Style images - what we call "Cut-outs". 

We recently made it much easier to browse, search and download Common Craft Cut-outs and use them in visual projects. We currently offer over 1,400 high resolution images in .PNG format.

Common Craft Cut-Out Library

All Common Craft memberships come with access to Cut-outs, including our DIY plan, which starts $49 per year

Questions? Find details and an FAQ or download a sample Cut-out

SXSWEdu - We'll Be There

Posted by: leelefever on February 20, 2014- 11:52am


Categories: conference, event, SXSW, sxswedu, travel

SXSW EDUJust a quick note that Common Craft will be attending SXSWEdu in Austin, TX, March 3-6. If you're going and would like to say hi, please contact us or look me up on the Twitter @leelefever





New Video: Online Discussion Forums

Posted by: leelefever on February 18, 2014- 10:13am


Categories: Common Craft Video, community, discussion, forums, moderation, social media

Today we’re announcing a new member-requested video that explains online discussion forums in about 2.5 minutes.  


Watch it now

About this video: In the real world, we depend on discussions for learning and socializing. It’s how we relate to one another. The same thing happens on the Web, and thanks to discussion forums we have a reliable way to organize and discover information in the form of discussions among people anywhere in the world. 

It teaches:
  • The role of discussion forums on the Web
  • Why discussion forums matter
  • How discussion forums are organized
  • What is required for forum participation
  • How forums are managed and can become a community
This video is part of our series on Social Media and is designed to help educators introduce common online tools.  If you're interested in using the Common Craft videos in your classroom, check out our membership options
We'd like to thank Patrick O'Keefe for helping with this video. He is a friend and the author of Managing Online Forums. If you want to dive deeper into forums, I can't recommend his book enough. 

RESOLVED Video Playback Issue

Posted by: leelefever on January 28, 2014- 2:52pm


Categories: hosting, support, video, Website

This issue is now resolved. All videos should play normally. 

A quick note to let you know that we are experiencing a sporadic problem that is affecting video playback for some users and members. In some cases, the video doesn't load after the "play" button is clicked. 

Our video host is working on the problem now and we expect it to be short term. If you are experiencing this problem, please contact us and describe your experience. We'll update this blog post with any updates.  Thanks for your patience.