The Common Craft Blog

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

The Art of Explanation - Now an Audiobook

Posted by: leelefever on June 25, 2014- 10:16am


Categories: Art of Explanation, audible, audiobook, book, Explanation

It's true. The Art of Explanation is now available as an audiobook and can be found on Audible. 

Art of Explanation Audiobook



Our new video is all about the models of online advertising.

This animation includes highlights:

About this video:

We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product. 

What it teaches:

  • Why advertising is so important to online commerce.
  • The basics of display and pay-per-click advertising.
  • How text and keyword-based advertising works.
  • Remarketing: Why some ads seem to follow you on the web.
  • How affiliate programs work.
  • How to get the most out of advertising.

Watch it now

Thanks to Patrick O'Keefe and Darren Barefoot for their help in the draft stages of this video. 

A Soccer Guide Like No Other

Posted by: leelefever on June 11, 2014- 10:26pm


Categories: explainergifs, Explanation, football, Guide, soccer, soccerguide, worldcup

The World Cup is here and our goal is to help you understand the basics of soccer. 

Introducing: The Common Craft Soccer Guide

You won't find an easier way to learn about the game. We use our signature explanation style and bite-sized animations to make it all crystal clear.

Perhaps you're curious about fouls or the offside call? Or maybe yellow and red cards? It's all there.

Seeing is believing. Check out the guide and please share it. It's totally free and will help you and people you know learn something new, just in time to enjoy the World Cup!

We want to help you and yours understand the game of soccer and get the most out of the World Cup 2014!

Coming this week, we’ll publish a free online #SoccerGuide that makes learning about soccer (internationally known as Football) quick and easy.

This is not your average guide. It includes over a dozen animations that cover the most confusing aspects of the sport - all in the form of Common Craft explanations.

It's almost ready, and the front page of the guide will look something like this:

Common Craft Soccer Guide

We love the animations, which are not videos, but animated GIFs. We call them ExplainerGIFs - an animated GIF that explains an idea.

I've included one below that explains the format of the World Cup tournament. It’s 44 seconds long, loops automatically and has no sound.

If you know anyone who is "soccer curious", this guide will help them understand "the beautiful game". Stay tuned!