It's true. The Art of Explanation is now available as an audiobook and can be found on Audible.
This blog is where we announce new videos & talk about the power of explanation & the change it can create.
About this video:
We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product.
What it teaches:
Introducing: The Common Craft Soccer Guide
You won't find an easier way to learn about the game. We use our signature explanation style and bite-sized animations to make it all crystal clear.
Seeing is believing. Check out the guide and please share it. It's totally free and will help you and people you know learn something new, just in time to enjoy the World Cup!
Coming this week, we’ll publish a free online #SoccerGuide that makes learning about soccer (internationally known as Football) quick and easy.
This is not your average guide. It includes over a dozen animations that cover the most confusing aspects of the sport - all in the form of Common Craft explanations.
It's almost ready, and the front page of the guide will look something like this:
We love the animations, which are not videos, but animated GIFs. We call them ExplainerGIFs - an animated GIF that explains an idea.
I've included one below that explains the format of the World Cup tournament. It’s 44 seconds long, loops automatically and has no sound.