All posts for “our work”

our work

Meet Maybe - The Newest Addition to Common Craft

Posted by: leelefever on May 22, 2014- 11:53am

Categories: bosco, Dogs, maybe, our work

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A few years back, we introduced you to Bosco, our faithful mascot. If you're a subscriber to our newsletter, you've seen him grow up.  Apparently one dog was not enough.  We now have a 3 month old puppy at Common Craft headquarters named "Maybe".  She's half Bernese Mountain Dog and half Standard Poodle - a "Bernedoodle". And yes, she will be a big dog - likely around 70 pounds. While her names is Maybe, we're pretty sure she's a keeper. :)  Here are a few photos to enjoy before the long... Continue Reading

5 Things You May Not Know About Common Craft

Posted by: leelefever on April 17, 2013- 9:48am

Categories: about, About Us, history, our work, video

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Lee is a hand model - of sorts. When you see a finger appear in a Common Craft video, it’s usually Lee’s right index finger.  Each video is live action footage and before each shoot, this finger is inspected and potentially manicured for each performance.  When problems persist, the left index finger may be used. In some cases, Sachi’s hand appears when handwriting is required.   We could keep Dunder Mifflin in business. Each video is shot with hundreds of paper cut-outs. Each cut-out begins... Continue Reading

The Materials

Posted by: leelefever on June 12, 2012- 10:47am

Categories: Explanation, materials, our work, paper, Video Production

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Today we're shooting a video and part of that process is taking every piece of paper and spreading it out on the whiteboard.  Then, we go through the storyboard and organize the images by scene and put them aside. This is nearly every cut-out that will appear in the video. Any guesses about the title of this one?

LoJack for Laptops - Explained (Custom Video)

Posted by: leelefever on January 17, 2011- 4:00pm

Categories: Custom Video, Explanation, our work, security, video

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If you have a laptop, you've probably worried about it getting lost or stolen. These devices have become the home of so much of our lives that thinking about one in the hands of a stranger is painful.  Thankfully, products like LoJack for Laptops help you prevent potential problems and get your computer back.  The video explains how: A quote about how they've used the video: “We had a very successful CES. The video was on all our ipads and was a hit with clients, partners and our CEO, so much... Continue Reading

Citrix GoToTraining - Custom Video

Posted by: leelefever on January 4, 2011- 4:00pm

Categories: Custom Video, Custom Video, education, our work, training

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The world of education and training has seen its share of innovation recently.  After hundreds of years of in-person stand-up training, educators have new options. Products like GoToTraining now allow teachers to host classes online. While a number of teachers have made the jump to online training, there are many who have valid concerns about the impact on the training experience.   This custom video is designed to introduce GoToTraining and outline some of the features that make online... Continue Reading

Licensing Highlight: Verisign and Secure Websites

Posted by: leelefever on May 19, 2010- 5:00pm

Categories: business, Licensing, our work, verisign

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Verisign is one of the most trusted names in the web security world and they've become a great example of how Common Craft videos can be put to work to educate customers.  Web security is often taken for granted and many people and organizations don't really understand what makes a website secure, or how to tell. Our video makes it simple for non-techies. As you can see above, we've licensed our Secure Websites video to Verisign for use as part of the their SSL Information Center.  We worked... Continue Reading
The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations. You likely have friends and family members who consider themselves non-technical.  When discussion turns to anything related to computer, they throw up their hands and say "I just don't get tech stuff!"  The truth is, this is the vast majority of people.  And it's completely understandable why they feel this way. Technology can be very intimidating and many of the most... Continue Reading
Updated: The issue described below has been resolved. You can read about it here. While we are happy to be an inspiration for educators and individuals, sometimes we see examples of commercial organizations that choose to make videos that cause potential confusion. When a video uses paper cut-outs on a whiteboard and "in Plain English" in the title, people may mistake it for part of the Common Craft video series. This confusion compromises the hard work we've put into building the Common Craft... Continue Reading

Explainer Tip: Make People Care

Posted by: leelefever on June 25, 2009- 5:00pm

Categories: Art of Explanation, explainer tip, Explanation, lesson, our work

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The following post is a part of a series called "Explainer Tips" where we share lessons we've learned in crafting explanations. Looking back on my education, one thing becomes clear: I was a not a good math student. What I've learned since then, is that I had the potential to enjoy math, but there was a mismatch between the way I needed to learn and the way I was taught. I wrote about this previously in a post called "Talkin Bout My Education." Math turned me off because it seemed like... Continue Reading