This post is part of a series designed to relate the big ideas behind conceiving and producing amazing explainer videos.
Given the intimate relationship between explanation and learning, it is no surprise that explanation has a profound impact on learning. [...] The very process of generating explanations, be it for oneself or others, can influence one's own understanding and ability to generalize to novel contexts.
How an Idea Becomes a Script
- Who is the audience and what do they need to understand?
- What two or three key points can I communicate that will serve that need?
- What do I want my audience to do once they understand?
Why and How
- Why should I care?
- Why does this product or service make sense?
- Why does it matter to me?
Explanation Stepping Stones