All posts for “explainer”
In the US, it's painfully obvious that political debates have become more distinctly partisan in recent years. Nearly every event or message can be seen as favoring one side over the other. This represents a real challenge for journalists and there is a lot of debate about the role of balance in the news. It's no different for explainers. If we want to increase understanding for everyone, we must present information in a form that avoids political persuasion. This means taking partisanship out... Continue Reading
Next week we'll be sharing details about an exciting development here at Common Craft that relates to helping you become a better explainer. As a warmup, I've contributed a few guest blog posts over at GoAnimate, which is hosting what they call "ExplainerWeek". If you're not familiar with GoAnimate, it's a platform that makes it easy to produce animated videos using only a website. More on that soon. Here are links to the blog posts: What is an Explainer Video? Does Your Business Need an... Continue Reading
Jason Kottke pointed me to a passage from the Kurt Vonnegut novel Bluebeard, where he outlines the three types of specialists that are needed for success in a revolution. Remarkably, one is an explainer. Here’s the passage: Slazinger claims to have learned from history that most people cannot open their minds to new ideas unless a mind-opening teams with a peculiar membership goes to work on them. Otherwise, life will go on exactly as before, no matter how painful, unrealistic, unjust,... Continue Reading
Ben Crawford is one of the founders of Epipheo Studios. I first saw Epipheo's early video work in 2009 and immediately became a fan. They have a knack for making ideas easy to understand in a very informal, disarming way. Since that time I've become friends with Ben and watched Epipheo transform into an innovative company that's looking beyond animation and creating their own way to make a difference in communication. I asked Ben to answer a few questions about himself and what's happening... Continue Reading
For over two years a company called Lilipip has been a member of our Explainer Network of video producers. Jen Zug and her team have run the show at Lilipip for while and now that Lilipip's owner has decided to pursue other things, the creative team decided to "keep the band together" and relaunch as a new company. Their new company is called What Now? Exactly! and starting today, it will replace Lilipip on the Explainer Network. We've always loved Lilipip's video explanations and expect... Continue Reading
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