All posts for “art of explanation”
It's that time of year. Starting in May, I'll be out sharing lots of ideas, stories and tactics focused on the Art of Explanation. I hope to see you at one of these events this spring. STC Technical Communications Summit, May 5-8, Atlanta, GA My session will be on Monday the 6th from 3:30 to 4:30 on The Art of Explanation. Professional communicators explain ideas every day, but we rarely take a step back and think about the skill of explanation and what it can mean to our audience. Lee LeFever... Continue Reading
As I’ve mentioned previously, I have a book coming out in October and it will contain QR codes. The big idea is to give readers of The Art of Explanation an easy way to watch the videos we use as examples in the book. Scan the code with a smartphone --> watch a video. It’s easier than typing a long URL. Of course, we made a video explaining QR codes, if you’d like to learn more. The QR code in the photo above is from a previous draft and not a trackable version. There will be 16 QR... Continue Reading
Recently I saw an animated video by the Private Equity Growth Capital Council that seeks to answer the question: What is Private Equity? Here’s the video: Below I'm using a single scene from this video to highlight an important element of explanation: building and sustaining confidence. This video is likely a response to the news surrounding US presidential candidate Mitt Romney, who founded a private equity firm called Bain Capital. It’s an issue that can be controversial and my point... Continue Reading
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