All posts for “art of explanation”

art of explanation

Video Interview on "The Forge" by TechSmith

Posted by: leelefever on September 23, 2013- 3:57pm

Categories: art of explanation, Interview, techsmith, video

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I was recently honored to appear on The Forge, a series of video interviews from the folks at TechSmith, makers of Camtasia and Snagit, among other products. We focus a bit on Common Craft history, lessons from the Art of Explanation and the best explainers out there. (17:33) If you're reading in email watch the video here. 

Upcoming Speaking

Posted by: leelefever on April 1, 2013- 11:17am

Categories: art of explanation, conference, events, presentation, Speaking, travel

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Interested in having Lee speak at your event? ======== It's that time of year. Starting in May, I'll be out sharing lots of ideas, stories and tactics focused on the Art of Explanation. I hope to see you at one of these events this spring. STC Technical Communications Summit, May 5-8, Atlanta, GA My session will be on Monday the 6th from 3:30 to 4:30 on The Art of Explanation.  Professional communicators explain ideas every day, but we rarely take a step back and think about the skill of... Continue Reading

QR Codes and How to Track Them

Posted by: leelefever on August 14, 2012- 12:44pm

Categories: analytics, art of explanation, book, QR Codes, technology

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As I’ve mentioned previously, I have a book coming out in October and it will contain QR codes. The big idea is to give readers of The Art of Explanation an easy way to watch the videos we use as examples in the book.  Scan the code with a smartphone --> watch a video.  It’s easier than typing a long URL.  Of course, we made a video explaining QR codes, if you’d like to learn more. The QR code in the photo above is from a previous draft and not a trackable version.  There will be 16 QR... Continue Reading

Explainer Tip: Build and Sustain Confidence

Posted by: leelefever on June 5, 2012- 10:47am

Categories: advice, art of explanation, Explainer Tip, Explanation, finance, tip

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Recently I saw an animated video by the Private Equity Growth Capital Council that seeks to answer the question: What is Private Equity?   Here’s the video: Below I'm using a single scene from this video to highlight an important element of explanation: building and sustaining confidence.    This video is likely a response to the news surrounding US presidential candidate Mitt Romney, who founded a private equity firm called Bain Capital.  It’s an issue that can be controversial and my point... Continue Reading