Getting a custom website up and running can seem complicated. This video about Domain Names and Hosting explains the basic elements that make it work by following the story of Emma, a dog walker.
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This blog is where we announce new videos & talk about the power of explanation & the change it can create.
But looking across the explanatory landscape, there’s a glaring problem. While the news industry is investing in topic-based explainers, it’s regularly failing to get the return it deserves. This isn’t due to lack of demand. News consumers are as hungry as ever for context and backstory. The problem is in the presentation.Too often we treat explainers like just another drop in the river of news. They should be the rocks that the river runs past.
When it comes to how we design those explanations, there is lots more experimentation and imagination needed in the coming years.But it will all be for nothing if we let the final product float downstream.
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