All posts for “google”


35 Million Served - How and Where it Happened

Posted by: leelefever on April 18, 2011- 9:57am

Categories: analysis, data, google, ourwork, views


We're approaching the 4 year mark in our video business.  On April 27th, we'll celebrate the anniversary of posting "RSS in Plain English" on YouTube and our website.  Since that time a lot has happened, but I think it's interesting that the RSS video, which we did on a whim, established much of the style for which we are known around the world. It's these anniversaries that prompt me to step back and take a look at the data and wonder how it all happened. In a nutshell, we're into the 10’s of... Continue Reading

The Best Christmas Gift - From a Driver in Sri Lanka

Posted by: leelefever on December 24, 2008- 4:00pm

Categories: google, search, travel, twinf


On Christmas Eve of 2004, Sachi and I made a decision.  We decided that, in one year, we would depart on a year long trip.  We reserved a web site address that night: (TwinF).  In January of 2006 we departed, dedicated to blogging the whole trip. After a glowing recommendation from another traveler along the way, we added Sri Lanka to our itinerary, with some apprehension.  Sri Lanka experiences some domestic terrorism, but it mostly stays in the northern part of the... Continue Reading

Google Docs Video: Over a Million Views on You Tube

Posted by: leelefever on October 16, 2008- 5:00pm

Categories: google, statistics, video


Yay! I just noticed that we've reached a statistical milestone. For the first time, a video we produced "Google Docs in Plain English" has reached the 1 million view mark on You Tube.  This is our first 7 figure view count on You Tube, or any single site (other Common Craft videos have over 1m views across multiple hosts). We were hired by the Google Docs team to make this video back in the summer of 2007.  Obviously, the Google brand and placement on helps a lot.... Continue Reading

Custom Video: Google Reader in Plain English

Posted by: leelefever on August 25, 2008- 5:00pm

Categories: clientproduction, google, ourwork, rss, video


The Google Reader team hired us to create this one minute introduction to Google Reader. Our other videos for Google include: Google Docs Mobile Maps (My Location) Google Apps with Salesforce View all of our custom client productions.

Russian "Gmail Art" Video - Life Sized Paperworks

Posted by: leelefever on February 26, 2008- 4:00pm

Categories: art, google, inspiration, video


From the description on the video page, this is: A video that Saatchi Moscow created and produced for Google to attract more Russian people on GMail.  Visually, it's a bit like our videos, but in a giant format.  Instead of pieces of paper, they are using giant pieces of pre-printed fabric.  The video is quite artful and well done. Isn't it funny too, that it's by Saatchi and Saatchi instead of Lee and Sachi?   Thanks to Bruno for sending over the link!
We've been friends and fans of dotSUB since we first started making video for The Common Craft Show.  They make it easy for videos to be translated into multiple languages via subtitles.  The RSS in Plain English video has been translated into 20+ languages on dotSUB. A truly useful and innovative service. I've gotten permission from the Google Docs team to share the Google Docs video on dotSUB so it's acessible for the hearing impaired and our non-English speaking friends. Are you bi-... Continue Reading

Plenty of Fish and Dating Site Disruption

Posted by: leelefever on June 10, 2007- 5:00pm

Categories: advertising, business, community, disruption, google


If you haven't heard about Markus Frind and his dating site at, you will. Markus is singlehandedly disrupting the dating site industry by offering a free alternative to pay-to-play sites like What makes his story so interesting is that he is the site's only employee - he runs the whole site from his Vancouver, Canada apartment and makes millions of dollars from Google ad revenue. Here are some of the basic facts from a recent Wall Street Journal story (via:... Continue Reading

Rubel Says Fortune 500s Need to Listen to Common Craft

Posted by: leelefever on July 4, 2005- 5:00pm

Categories: buzz, google, news, PR, SEO


I write that title with tongue firmly in-cheek. I do work with a couple of Fortune 500s, but Steve is reacting to the survey results that show that Google Results = Bad PR and referring to a case study I wrote a while back about using blogs to get better search results. He says: Fortune 500 companies need to tear a page out of Common Craft's Google playbook. They boosted their Google rankings by defining a niche for their blog, targeting search phrases, naming categories for each phrase, and... Continue Reading

This is Just Not Right (Google Rankings)

Posted by: leelefever on October 26, 2004- 5:00pm

Categories: google, home, personal, search


A few weeks ago I posted a note about photos from our recent nuptials. Soon after, I notice the entry getting traffic and see that Google is pointing people to it.   //--> Then I notice that somehow, at least for now, the entry is at the #2 position in a search for wedding pictures(search results- may change). I cannot imagine how many sites there are devoted to that subject or how my site gets the #2 position. This is telling me that there is a google-niche here that needs to be filled... Continue Reading

38 Sites with a Google PageRank of 10

Posted by: leelefever on July 21, 2004- 5:00pm

Categories: google, search


List of Sites with a Google PageRank of "10" Interesting list- I'm surprised by some of them... Keio University is #35? Scientific organizations seem to have it dialed- big surprise. Via: ReadWriteWeb