All posts for “data”

So, How's The Book Doing?

Posted by: leelefever on May 14, 2013- 11:20am

Categories: Art of Explanation, book, data, news

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About 6 months ago, my first book was published: The Art of Explanation. Being my first, I didn’t know what to expect from the process, the reviews, the sales, the marketing. Thankfully I found my way through and now have some information on how it’s been received. First, let me start by offering a HUGE thanks to all the people who have purchased the book. You rock. I wish I could thank you more personally. I hope it has helped you think differently about how you communicate.   So how IS the... Continue Reading

QR Codes in Books - Do They Work?

Posted by: leelefever on January 7, 2013- 10:01am

Categories: Art of Explanation, book, data, ebook, mobile, publishing, qr codes

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QR codes often get a bad rap these days. The ugly little boxes appear everywhere and to many, they seem to be a waste of time and space.  But the reality of QR codes is like any tool - the value is determined by how it’s used. When used effectively, QR codes bridge online and offline worlds by making it easier to use a mobile phone to visit a webpage, for example.  This three-minute video explains QR codes: Email readers can watch the video here.  QR Codes in Books - Why? My book The Art of... Continue Reading

New Video - Big Data Explained by Common Craft

Posted by: leelefever on September 19, 2012- 8:24am

Categories: big data, data, Explanation, New Video, technology, video

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Today we’re announcing a new video explanation: Big Data - Explained by Common Craft   What it Teaches: Incredible amounts of data are produced every day, so much that we can’t use it all.  Big data is a term used to describe the tools and processes that seek to make this data useful and productive.  This video uses the example of traffic data to teach: Where big data comes from and how it’s collected Why special tools are required to use it The three big challenges: Volume, Variability and... Continue Reading

35 Million Served - How and Where it Happened

Posted by: leelefever on April 18, 2011- 9:57am

Categories: analysis, data, google, ourwork, views

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We're approaching the 4 year mark in our video business.  On April 27th, we'll celebrate the anniversary of posting "RSS in Plain English" on YouTube and our website.  Since that time a lot has happened, but I think it's interesting that the RSS video, which we did on a whim, established much of the style for which we are known around the world. It's these anniversaries that prompt me to step back and take a look at the data and wonder how it all happened. In a nutshell, we're into the 10’s of... Continue Reading