What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video - Big Data Explained by Common Craft

Today we’re announcing a new video explanation: Big Data - Explained by Common Craft

Big Data - Common Craft
What it Teaches:
Incredible amounts of data are produced every day, so much that we can’t use it all.  Big data is a term used to describe the tools and processes that seek to make this data useful and productive.  This video uses the example of traffic data to teach:
  • Where big data comes from and how it’s collected
  • Why special tools are required to use it
  • The three big challenges: Volume, Variability and Velocity
  • The potential of big data across multiple industries
New Website Design:
We recently updated the design of the Common Craft website to make it easier to navigate and find videos. Some changes are still underway (pardon our dust) and this is just the beginning.  Soon we’ll be announcing new features, tools and membership plans.  More on that with the next newsletter.
Book Update:
Just recently I asked my editor make a small change to something in the book and she replied saying that the book had been sent to the printer and no changes were possible. I guess that means it’s done!  Phew.  
The full Art of Explanation website is now up and includes the book’s introductiontable of contents, etc.  We made a book trailer in Common Craft style, of course. Did I mention that it is now available for pre-order

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