Today we're releasing a new video: Augmented Reality - Explained by Common Craft

We don't make a habit of making videos about every new gadget or technology. Everyone once in a while though, a technology captures our attention and becomes a candidate for a video. The video we've published today caught our attention - it's a topic that I think we'll be hearing a lot more about in coming years. It combines information from the web and reality - what you see through a camera phone. 

By making this video about augmented reality, we're hoping to introduce you to something new - and something that could very well change the way you think about what's possible. 

Augmented reality has a classic explanation problem.  It's a pretty simple idea, but hard to explain with words.  Right now the geeks are excited about it, but for it to really become adopted and used - it needs a simple and compelling explanation in video form.  Hopefully we're helping.

A couple of notes...

You'll notice that this video is called "Augmented Reality - Explained by Common Craft".  We recently made the decision to move away from "in Plain English" tagline. Instead, we're working to build more brand identity through using our name in the title.

Thanks to William "Whurley" Hurley of Chaotic Moon Studios for his help in advising on the video.

If you like this video, you may also like some of the Social Media videos.

Sean O'Driscoll unravels a long chain mishandled and unfortunate situations within the bowels of T-Mobile customer service. Sean's experience is sadly not unique, but his perspective is. He manages the community support services team at Microsoft and is tightly focused on the future of customer support. It appears that T-Mobile has provided him a great worst case scenario - he left the service because of it.

“sean, can I just have the agent call you back so we can handle this? Me: “NO! I won’t do that. This is not my problem, this is your problem. Now you want to take time from my family on another call. NO.�? Supervisor: “I understand, what do you want me to do? You don’t really have any other option here.�? Me: “Don’t have an option? Hah. I can drop you as a service provider.�? Supervisor: “Yes, you could do that.�? This was maybe the most depressing part of the call. She really didn’t care. And it was clearly not because she’s a bad person but because she has given up on her own employer. I actually felt sorry for her. I couldn’t yell at her. I said goodbye.