Our Product is Explanation
All posts for “article”
Today the nice folks at Sprouter.com published an article that was based on an interview I did with them recently. Sprouter is a resource for start-ups and the interview is focused more on the business of Common Craft than the explanations. A sample:
LeFever believes the biggest lesson he’s learned from the process of building Common Craft is to invest in the future. “Every business needs cash flow and services (consulting, etc.) are a way to generate cash today. But you also have to be... Continue Reading
A few months back April Joyner of Inc. Magazine contacted me to talk about the growth of videos as a sales tool. I wasn't really sure what the article's angle, but spoke from our experience in working with clients on videos that explain their products. The article is now online and in the print magazine.
My big points came out (mostly accurately) as:
It's not about how something works, it's why anyone should care about
The script is really important, write it first
Keep it short
The article... Continue Reading
There a nice little blurb about Common Craft by Nick Summers in the June 1 edition of Newsweek - it's the one with Iranian President Mahmoud Ahmedinejad on the cover.
It's so exciting to see my hand in mainstream media. :) Read the article here.
Andrew Pegler, plain English writer and editor, is frustrated by the language that dominates business and law. In "Join Winnie's War and Mind Your Language" he has harsh words for what passes as communcation these days:
As a practising plain English editor and writer, I can assure you this
battle is coming at us on many fronts, from the supermarket shelves to
our national capital. It is fed by intellectual vanity, fear of looking
dumb, pesky lawyers (of course) and a public that has been... Continue Reading