All posts for “article”
I’m sure you know a friend or relative who has strongly-held opinions about a subject and is convinced that their position is right. But when asked about specifics, it becomes clear that they lack a basic understanding of the working parts that back-up that position. A recent article by Tania Lombrozo, PhD., a cognitive scientist at UC Berkeley, highlights what causes these extreme positions and what can be done to moderate them. Lombrozo’s article is based on a recent paper by psychologist... Continue Reading
Today the nice folks at Sprouter.com published an article that was based on an interview I did with them recently. Sprouter is a resource for start-ups and the interview is focused more on the business of Common Craft than the explanations. A sample: LeFever believes the biggest lesson he’s learned from the process of building Common Craft is to invest in the future. “Every business needs cash flow and services (consulting, etc.) are a way to generate cash today. But you also have to be... Continue Reading
A few months back April Joyner of Inc. Magazine contacted me to talk about the growth of videos as a sales tool. I wasn't really sure what the article's angle, but spoke from our experience in working with clients on videos that explain their products. The article is now online and in the print magazine. My big points came out (mostly accurately) as: It's not about how something works, it's why anyone should care about The script is really important, write it first Keep it short The article... Continue Reading
There a nice little blurb about Common Craft by Nick Summers in the June 1 edition of Newsweek - it's the one with Iranian President Mahmoud Ahmedinejad on the cover. It's so exciting to see my hand in mainstream media. :) Read the article here.
Andrew Pegler, plain English writer and editor, is frustrated by the language that dominates business and law. In "Join Winnie's War and Mind Your Language" he has harsh words for what passes as communcation these days: As a practising plain English editor and writer, I can assure you this battle is coming at us on many fronts, from the supermarket shelves to our national capital. It is fed by intellectual vanity, fear of looking dumb, pesky lawyers (of course) and a public that has been... Continue Reading
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