all posts tagged “article”
A few months back April Joyner of Inc. Magazine contacted me to talk about the growth of videos as a sales tool. I wasn't really sure what the article's angle, but spoke from our experience in working with clients on videos that explain their products. The article is now online and in the print magazine.
My big points came out (mostly accurately) as:
- It's not about how something works, it's why anyone should care about
- The script is really important, write it first
- Keep it short
The article also profiles the video experiences of iPhone app company Smule, Kiva Systems and has a mention of our friends at Wistia. Check it out.
There a nice little blurb about Common Craft by Nick Summers in the June 1 edition of Newsweek - it's the one with Iranian President Mahmoud Ahmedinejad on the cover.
It's so exciting to see my hand in mainstream media. :) Read the article here.
Andrew Pegler, plain English writer and editor, is frustrated by the language that dominates business and law. In "Join Winnie's War and Mind Your Language" he has harsh words for what passes as communcation these days:
As a practising plain English editor and writer, I can assure you this
battle is coming at us on many fronts, from the supermarket shelves to
our national capital. It is fed by intellectual vanity, fear of looking
dumb, pesky lawyers (of course) and a public that has been bludgeoned
into submission by its heavy, dull, self-important pedantry. This enemy
of clarity and friend of the obscurantist feeds off our numb acceptance
of it in our everyday lives.
Fight the good fight!
These jumbled assaults on my beloved English seem designed to
intimidate, depersonalise and, I suspect, divert the reader from the
fact that the writer does not really have an answer. Scratch the
surface and you are in free fall, for these battalions of nothingness
often carry no precise meaning.
Plain English as transparency. Nice.
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