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qr codes

QR Codes in Books - Do They Work?

Posted by: leelefever on January 7, 2013- 10:01am

Categories: Art of Explanation, book, data, ebook, mobile, publishing, qr codes

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QR codes often get a bad rap these days. The ugly little boxes appear everywhere and to many, they seem to be a waste of time and space.  But the reality of QR codes is like any tool - the value is determined by how it’s used. When used effectively, QR codes bridge online and offline worlds by making it easier to use a mobile phone to visit a webpage, for example.  This three-minute video explains QR codes: Email readers can watch the video here.  QR Codes in Books - Why? My book The Art of... Continue Reading