What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

Purchase Orders

We’re happy to work with you on purchase orders for Common Craft membership. The information below should provide what you need to start the process:

Company Name: Common Craft, LLC

EIN: 80-0432574

Mailing Address: P.O. Box 18322 Seattle, WA 98118

Contact Email / Send Purchase Order to:  info (at) commoncraft.com

Phone Number: 206.651.5509

Fax Number:  206.260.3820

Please include the following in your Purchase Order and we'll be in touch!
      - Number of employees (faculty for a school) in your organization 

     -  License Type (Explainer Pro, Explainer Basic or DIY Explainer)

      - Name and Email Address of person who will manage the videos and/or Cut-outs


Common Craft is the sole source provider of Common Craft licenses.

If you have any questions, please contact us. Thanks!

Who uses Common Craft?

Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.

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