All posts for “promotion”

Dear Common Craft friends and fans, I’m writing to humbly ask for your help. The Art of Explanation, my new book, recently became fully available in bookstores and online. And now, it’s up to us to get the word out - and I’m hoping you can help.    First, I hope you’ll consider buying the book. It’s meant for everyone and especially professionals.  If you’ve already purchased and read it, please consider writing a quick review on Amazon or your website.    There a number of other ways you can... Continue Reading

How Would You Market A Book?

Posted by: leelefever on August 5, 2012- 1:21pm

Categories: Art of Explanation, book, feedback, marketing, promotion

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We're approaching a new phase in getting The Art of Explanation into the world. Now that the writing is 99% done, we need to think about marketing and promotion. Soon I will have a meeting with Wiley (the publisher) and start putting together a marketing plan. In preparation for this phase, I hope to learn as much as I can. I would love your help.  If you have written/promoted a book, worked in publishing, marketing, PR, or simply have ideas, I'd love to hear your thoughts. I am a first time... Continue Reading