All posts for “videos”
I'm biased, but I think nearly every business website could benefit from a video that explains what they do in about two minutes. This is certainly true with startups - these young businesses are often putting something completely new into the world. Their challenge is to explain it - and few things compare to the power of a video to show people what you do and why. Our friends at Explania, who are members of our Explainer Network, feel the same way. They are based in Belgium and have been... Continue Reading
A few months back April Joyner of Inc. Magazine contacted me to talk about the growth of videos as a sales tool. I wasn't really sure what the article's angle, but spoke from our experience in working with clients on videos that explain their products. The article is now online and in the print magazine. My big points came out (mostly accurately) as: It's not about how something works, it's why anyone should care about The script is really important, write it first Keep it short The article... Continue Reading
Here's a question for you: Were you taught about financial responsibility when you were young? When I ask this question, the vast majority of people respond with a quick "nope." I sure wasn't. In my high school I learned to recite a poem from BeoWulf in Olde English, but never learned about 401ks or compound interest. In light of the current financial crisis, we want to do our part to make sure people understand the important elements of personal finance and being financially responsible. The... Continue Reading
People often ask how our presentation quality videos are used in professional and educational settings. From talking to educators and influencers, we've learned that our videos are often used to introduce a subject - to get everyone on the same page at the beginning of a class, workshop, etc. Recently, as part of our planning for 2009, we came up with a model that helps tell this story. We call it the A-to-Z Scale. The scale represents the path to learning a subject. On the left side are... Continue Reading
As you may know, we've published a number "in Plain English" videos over the last year or two that are related to Social Media. Taken together, there are 9 of them on subjects from Wikis to Twitter. We've learned along the way that: 1) Professionals like you find these videos useful for introducing social media concepts to others. 2) You would prefer to use "Presentation Quality" versions that are downloadable and look great on screens of all types. 3) You love quantity discounts. To serve... Continue Reading
Hi, I am a teacher at a middle school in Ohio, I just shared your electoral college video with my kids and thy got it!!!!! Your explanation is the best I have ever seen. Now my kids want more of your stuff. Just thought you'd like a big cheer from Ohio. Here's to kids getting it! Yay! The video is here.
We are blown away with the response to the recent post "What Videos Should We Make?" Not just the quantity (over 50 comments and lots of email), but the quality. It's exciting to see suggestions that have opened up new ideas and ones that fit with a couple of the themes that have been top-of-mind. As I've told Sachi recently, it feels a little like we're at the edge of a pool, preparing to jump in. We're confident that we're on the right track, but the content of our future videos will... Continue Reading
Well, as of today it has been exactly one year since all this video craziness began. On April 22, 2007 we published RSS in Plain English. We never guessed these videos would take us so far - it was just a problem that begged to be solved. Did you ever see a blog post with the same name from 2004? Since our work is in front of people often, we both feel a little self conscious in talking about the numbers behind the videos. We don't want to seem ostentatious or too self-promotional. But, at... Continue Reading
As I wrote recently, we've been thinking a lot about Common Craft's future. In the coming year, Sachi and I want to make even more videos for you - videos that are useful, both on the Web and in the workplace. We've recently created a new resource that will hopefully help us get there.Today we're announcing the roll out of an early version of The Common Craft Store. It looks like this: commoncraft.com/store The Store is the home for "licensed versions" of our videos. Licensed versions... Continue Reading
Looking back at my education, I wasn't a great student. I made decent grades and went to a good university and grad school, but school was never my thing. Looking back, I can pin-point a couple of points at which I lost faith. It was sixth grade and I was in a math class with Mrs. Paine (it's true - Paine). The subject was least common denominators. I didn't get it. My worksheets came back with red marks, but I didn't really understand what I was supposed to be doing. The class moved on... Continue Reading
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