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All posts for “licensing”
How We Think About Creative Commons
Posted by: leelefever on February 16, 2012- 1:58pm
Categories: business, Creative Commons, licensing, strategy
As you may have seen, we recently published a video about copyright and Creative Commons. It tells the story of a photographer who discovers ways to use both for her goals. Recently, the Creative Commons organization saw the video and asked an important question in a tweet:
Nice video on how a photographer might use #CC licenses: http://t.co/rfmG5GEf (in draft) @CommonCraft Will you CC license this video? :)
Our answer is “no” - and here’s why:
We think Creative Commons is an excellent idea... Continue Reading
The Web really is a wonderous thing. Thanks to e-commerce tools like e-junkie and paypal, two people can run a home-based business with global reach. We've been offering digital downloads of our videos via this website for about 2 years and recently took a look at the makeup of our customers in terms of nationality. We've licensed videos in 41 countries in all. Below are the top 20.
We've always had a goal of being as global as possible, which is why we've had ten of our videos translated... Continue Reading
Among our favorite licensing customers are teachers and school districts. We take a lot of pride in making videos that are used to educate students and staff. From time-to-time, we ask school systems for feedback and information on how the videos are used. Below you'll find a short case study about how this system is using the videos. The school system prefers that we not use their name in this post, but the information is from their technology coordinator:
Please tell us the basics of your... Continue Reading
I've been really excited to see the feedback about the new Web License. Asking people to pay to embed a video has raised questions and responding to them has been an interesting experience. If nothing else, it's eye-opening to see what people are assuming about our business.
For example, Mike Masnick at Techdirt wrote an article called "Viral Video Producers Want To Charge You to Embed Their Videos." Then, Steven Hodson at Inquisitor follow up the Techdirt article with "Common Craft... Continue Reading
Amit Agarwal at Digital Inspiration has been a fan of Common Craft for a while and we've always enjoyed his thoughful analysis of our videos and business. The news yesterday about our Web License prompted him to write about it - and question the business case for paying to embed videos. We welcome this kind of analysis.
He writes:
The good old YouTube days are over as Common Craft has created a new “web license” for their videos that would require bloggers and websites to pay a monthly... Continue Reading
For a while now, we've heard a common request from potential customers. They want an easy way to license and share Common Craft videos on their website. Today we're announcing a new partnership with video sharing company Wistia that will help us serve this need with our new "Web License."
A Little Background...
We license our videos to individuals and organizations. Two of our most popular licenses (Individual and Site) are for offline use. Customers download video files for use on intranets/... Continue Reading
Almost anyone can make a video and put it online, but there are relatively few good models for earning a living from online videos. We've been experimenting over a couple of years and believe more than ever that video licensing is a model that has huge potential.
The Current Options
Of course there's the advertising model. A video is made, it attracts eyeballs, eyeballs are distracted by ads. A tiny percentage of people click the ads and the video host and video owner make a bit of money. It... Continue Reading
This evening we've taken the wraps off the new CommonCraft.com and we'd love your feedback and help. The biggest change is the new and improved video Store, which is fashioned after the shopping experience on sites like NetFlix. As I've said before, we see the Store as the centerpiece of our future business and we're so excited to have a foundation on which we can build.
To go with the new Store, we've made a video (below) that explains the way our video licensing works. "Common Craft... Continue Reading
As I wrote recently, we've been thinking a lot about Common Craft's future. In the coming year, Sachi and I want to make even more videos for you - videos that are useful, both on the Web and in the workplace. We've recently created a new resource that will hopefully help us get there.Today we're announcing the roll out of an early version of The Common Craft Store. It looks like this: commoncraft.com/store The Store is the home for "licensed versions" of our videos. Licensed versions... Continue Reading