What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

The Explainer Network

Our network of talented independent producers is ready to help you create an animated video that explains your product or service. Contact them for pricing for details.

1/29

By identifying your unique brand voice, 1/29 creates visual content that is both inspiring and diverse. Our production capabilities – animation, motion graphics, live-action – provide us with unlimited possibilities to tell your story and engage your audience.

510.444.9400
Budget range: Based on project scope.
Oakland, CA
Epipheo Studios

At Epipheo our goal is to reveal truth in a way that changes people’s lives. We care about the idea. We care about the “why”. We care about Truth, Story and Love. Our clients include Facebook, Google, Amazon, Visa, Yelp, 3M, MTV, NBC, AOL, SAP, and many others.

888-687-7620
Cincinnati, Seattle, Portland
Switch Video

At Switch Video we keep things simple. We think our work should speak for itself. 5 Years, +350 Videos, 14 Countries, & 8 Languages. We’ve worked with Microsoft, IBM, HP, Cisco, Amex, Salesforce, The World Bank and The UN. 

 

1-800-991-0903
Collingwood, ON & San Francisco, CA
SnapVideos

Great ideas aren't so great if you can't share them in a clear and simple way. At SnapVideos, we first understand the essence of your idea, and then put it in an extremely easy to understand video. Do you have a great idea? Share it with the world!

954-204-0496
Budget range: $4,900 for a 2 minute video
Bogotá, Colombia
Planet Nutshell

Greetings, Earthling! We've come to tell your story. Planet Nutshell makes short, lovable videos that help humans understand products, services, and ideas. We’ve done it for Google, Microsoft, Amazon.com, and many more. So watch our demo reel and get in touch.

617-418-3163
Cambridge, MA
VeracityColab

Our process delivers a custom Explainer Video that will not only explain what's important but also add value to your brand. We believe in true collaboration where you end up with real results that help build your business while having fun along the way. 

949-791-9416
Orange County, CA
Splainers

'Splain it with the crew who have created fun vids for Microsoft, PepsiCo, the NFL's USA Football, Adobe, MasterCard, The Capital Group Companies, The Government of Canada, ASPCA and many more, big to small. Your idea is the star of the show at Splainers!

 

425.890.4081
Seattle, WA
How It Works Media

New and innovative ideas like yours need to be explained. How It Works Media does just that, with creative storytelling, amazing artwork, and a clear, simple message. We tell your story in about 90 seconds. 

877-975-0008
Budget range: $5000 and up
Austin, Texas
WhatNowExactly.com

Face it. Too many people say WHAT NOW? when you tell your story because it’s confusing or disposable. Our Crack team of Attention Scientists is here to explain EXACTLY! what you do. We transform geekery and lingo into a story that your audience will understand.

206-588-6121
Seattle, WA

Working with Explainers - An FAQ

The Common Craft Explainer Network is a group of talented video producers who work with you to create short videos that explain your product or service.  More info below...

What is an Explainer?

An explainer is a person or organization that specializes in making complex ideas easy to understand. The Explainer Network is a group of companies that use short, animated videos to explain the products, services and ideas for people like you.

How would I use a video explanation?

Most people use video explanations on websites and video sharing sites like YouTube.  These videos are often aimed at introducing a product or service to the world in a fun, interesting and understandable way. Imagine a video on your home page that helps visitors “get” what you do.  Video explanations are also used for presentations, training and classrooms.

What formats are available?

Explainer Network members specialize in animated videos. This is because animation provides a unique opportunity to use visuals, symbolism and metaphors that help with explanations.  Some members do provide a variety of video services, including high-end commercials.

How long does it take to make a video?

The videos may look simple, but require significant time and effort to be effective.  Explainer Network members take the time to understand your goals and find creative ways to explain your product or service.  Projects usually take 3-8 weeks to complete, contact them about current availability.

How much do videos cost?

Prices for videos vary and depend on a number of factors such as length and format. Some Explainer Network members list their general budget range above. Contact members for quotes.

Do these producers work for Common Craft?

No, the members of the Explainer Network are independent producers.  

Do these producers make videos in Common Craft Style?

You may have visited the Explainer Network after watching a Common Craft video. Videos by Explainer Network members have the same spirit and goals of a Common Craft video, but come with a range of creative touches and styles. Feel free to browse each of their portfolios and contact those who may best fit your needs.

Can my company become a part of the Explainer Network?

If you’re interested, please contact Common Craft.

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