18 Lessons Learned in 2008

It's time for our 2nd annual Year-End Lessons Learned post. 2008 was a great year for Common Craft.  While we published a number of videos that we're very proud of, 2008 was all about building a foundation for the future of our business.  Going into 2009, we're feeling confident that we have a solid foundation in place - and now is our time to put more videos into the world.

Here are a few things we learned: 

Overall Business:

Making the Election Video: Behind the Scenes

People often ask for a look at how we make the videos. When we were putting together the the "Electing a US President" video, I made a special point to take photos of the process. Here's how it works:

Every video starts with a script. If there is "secret sauce" it happens in writing the script because the script drives the video. We use Google Docs to collaborate until we feel like the script is close to finished. Then, we start looking at a thumbnail storyboard.

A Classic Lesson on Being Small and Happy

When we arrived at our rental house in Mexico, we found well-worn notebook with hints about the town and surroundings.  On one of the pages was a story that I had heard before, but for this particular vacation, and at this point in our careers, it had extra meaning.  It matches, with a bit of exaggeration, our goals when it comes to managing our lifestyle.