By leelefever on May 11, 2008 - 1:34pm.
It's a question we ask each other all the time - what is the most lightweight way we can do this?
We are a small company who is trying to do big things. In order to be
successful, we need to reduce drag - to remove the processes,
bureaucracies and commitments that slow us down and don't pay off.
Today we're kicking off a series of posts called "Being Lightweight" that will relate what lightweight means to us and hopefully help you think differently about how you focus your attention.
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By leelefever on April 12, 2008 - 3:44pm.
The first is by Antione de Saint Exupéry, author of The Little Prince and a pioneer in aviation:
Perfection is not when there is no more to add, but no more to take away.
The second is by William of Occam (1288-1347) You might know the name from Occam's Razor.
It is vain to do more with what can be done with less.
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By leelefever on February 26, 2008 - 12:11pm.
Chris Anderson, the author of The Long Tail and editor-in-chief of Wired Magazine, has moved his focus to "Free". His article is the cover story of the latest Wired (Free!
By leelefever on January 2, 2008 - 10:04am.
What a year. I can say with ultimate confidence that we never would have guessed, one year ago, that 2007 would be so transformative for Common Craft. Here are some things we learned:
OUR WORK
Video works. Text, graphics, audio, they all have a place. But video is a different animal. Nothing engages people like the dynamics of a video. Ever read about a car chase? It's not as fun.
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By leelefever on December 14, 2007 - 3:56pm.
I always wanted to be independent - I never, not once in my life, had the goal of working for someone else. It's not in my genes. In 2003 I founded Common Craft and in January of 2007 Sachi joined the company. Since then, Sachi has been the real force driving our goal of having a truly independent lifestyle.
And it is ALL about lifestyle. As I've written before, we make our lifestyle a huge priority. Why choose to be independent if you can't create a job and schedule that works for you? We've been trying to figure out what this means and I have a couple of examples.
By leelefever on November 15, 2007 - 3:39pm.
In a recent blog post, we asked for questions from readers. Thanks to Joan from High Contagious Marketing for asking these thought-provoking questions:
1. If your fairy godmother told you she would grant you three wishes for your business, what three wishes would you request.
Wish #1: An easy one. Stop ALL spam, effective immediately. This includes online spam, junk mail, front door solicitors, political calls, etc.
By leelefever on November 13, 2007 - 9:53am.
When we arrived at our rental house in Mexico, we found well-worn notebook with hints about the town and surroundings. On one of the pages was a story that I had heard before, but for this particular vacation, and at this point in our careers, it had extra meaning. It matches, with a bit of exaggeration, our goals when it comes to managing our lifestyle.
Have a suggestion? Tell us about it, please.