Being Lightweight: Working with Clients
By leelefever on May 11, 2008 - 1:34pm.
It's a question we ask each other all the time - what is the most lightweight way we can do this?
We are a small company who is trying to do big things. In order to be
successful, we need to reduce drag - to remove the processes,
bureaucracies and commitments that slow us down and don't pay off.
Today we're kicking off a series of posts called "Being Lightweight" that will relate what lightweight means to us and hopefully help you think differently about how you focus your attention.
View With Comments Two Quotes on Simplicity
By leelefever on April 12, 2008 - 3:44pm.
The first is by Antione de Saint Exupéry, author of The Little Prince and a pioneer in aviation:
Perfection is not when there is no more to add, but no more to take away.
The second is by William of Occam (1288-1347) You might know the name from Occam's Razor.
It is vain to do more with what can be done with less.
View With Comments Free is the Future
By leelefever on February 26, 2008 - 12:11pm.
Chris Anderson, the author of The Long Tail and editor-in-chief of Wired Magazine, has moved his focus to "Free". His article is the cover story of the latest Wired (Free!
15 Lessons Learned in 2007
By leelefever on January 2, 2008 - 10:04am.
What a year. I can say with ultimate confidence that we never would have guessed, one year ago, that 2007 would be so transformative for Common Craft. Here are some things we learned:
OUR WORK
Video works. Text, graphics, audio, they all have a place. But video is a different animal. Nothing engages people like the dynamics of a video. Ever read about a car chase? It's not as fun.
View With Comments Learning The Independent Lifestyle
By leelefever on December 14, 2007 - 3:56pm.
I always wanted to be independent - I never, not once in my life, had the goal of working for someone else. It's not in my genes. In 2003 I founded Common Craft and in January of 2007 Sachi joined the company. Since then, Sachi has been the real force driving our goal of having a truly independent lifestyle.
And it is ALL about lifestyle. As I've written before, we make our lifestyle a huge priority. Why choose to be independent if you can't create a job and schedule that works for you? We've been trying to figure out what this means and I have a couple of examples.
3 Questions from a Reader
By leelefever on November 15, 2007 - 3:39pm.
In a recent blog post, we asked for questions from readers. Thanks to Joan from High Contagious Marketing for asking these thought-provoking questions:
1. If your fairy godmother told you she would grant you three wishes for your business, what three wishes would you request.
Wish #1: An easy one. Stop ALL spam, effective immediately. This includes online spam, junk mail, front door solicitors, political calls, etc.
A Classic Lesson on Being Small and Happy
By leelefever on November 13, 2007 - 9:53am.
When we arrived at our rental house in Mexico, we found well-worn notebook with hints about the town and surroundings. On one of the pages was a story that I had heard before, but for this particular vacation, and at this point in our careers, it had extra meaning. It matches, with a bit of exaggeration, our goals when it comes to managing our lifestyle.
"Not very long," said the fisherman.
"But then why didn't you stay out longer and catch more?" Asked the American. View With Comments
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