All posts for “lightweight”


Being Lightweight: Planting the Right Plants

Posted by: leelefever on November 24, 2008- 4:00pm

Categories: beingsmall, business, lightweight, ourwork


If you don't like yardwork, you have a choice.  You can hire gardeners or you can plant things that don't require much care.   This is my way of saying that we all have a choice in how we grow. Because we want Common Craft to stay small, we look at new opportunities in terms of yardwork and ask ourselves - is this going to require gardeners in the future? If so, then maybe we should look for opportunities that are more likely to take care of themselves and allow us to focus on what really... Continue Reading

Why I Stopped Reading Blogs (for a while)

Posted by: leelefever on September 13, 2008- 5:00pm

Categories: blogs, lightweight, personal, rss


1000+ items.  That's what Google Reader told me I need to read to catch up with my RSS subscriptions.  It's intimidating.  My RSS feeds were mocking me. I could see them with sneaky voices "hee hee, you'll never read me, you don't have the time. ha ha."  The sad part is, they were right. I stopped opening my RSS reader months ago.  It wasn't a concerted effort, I just didn't do it. What I found was that longer I stayed away, the easier it was to stay away.  Returns diminished with each passing... Continue Reading

Being Lightweight: Business Design

Posted by: leelefever on July 20, 2008- 5:00pm

Categories: beingsmall, business, lesson, lightweight, marketing, ourwork


This is the third in a series of posts about Being Lightweight.  The first two were about Working with Clients and Tools We Use.We are lucky to have a product that people like. Our challenge is to experiment and find the best ways to build a business around this product. To be successful we need the business to be profitable, but also work within the life we want to live.We see this process as "business design" and as this series outlines,  being lightweight is a big priority.  Below are a... Continue Reading

Beachcombers and Making the Lightweight Choice

Posted by: leelefever on July 8, 2008- 5:00pm

Categories: beingsmall, business, lightweight


I suppose some would say it's downright un-American, but we worked on July 4th and 5th.  It was our choice - a choice that enabled us to take the 7th and 8th and go camping without the hordes of people.  It's something we do often - work when others aren't so we can play without crowds.  It's a choice we make. On this camping trip, we met someone whose attitude reminds us a little of our own.  She runs the tiny "Beachcomber Cafe" at Fort Flagler State Park .  Fort Flagler is situated on the... Continue Reading

Being Lightweight: Tools We Use

Posted by: leelefever on June 9, 2008- 5:00pm

Categories: beingsmall, business, cooltols, lesson, lightweight, ourwork


This is the second in a series of posts about being lightweight.  Our first was focused on working with clients and this installment is all about tools we use. Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. Often, we've found ourselves wondering if we're using a sledgehammer to drive a nail.  If so, we look for alternatives.   In being lightweight, we also consider mental and emotional baggage that goes along with tools.  We're often willing... Continue Reading

Being Lightweight: Working with Clients

Posted by: leelefever on May 10, 2008- 5:00pm

Categories: beingsmall, business, lesson, lightweight, ourwork


It's a question we ask each other all the time - what is the most lightweight way we can do this?We are a small company who is trying to do big things. In order to be successful, we need to reduce drag - to remove the processes, bureaucracies and commitments that slow us down and don't pay off.  Today we're kicking off a series of posts called "Being Lightweight" that will relate what lightweight means to us and hopefully help you think differently about how you focus your attention. Working... Continue Reading