What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Introducing: Common Craft Kindle Books

Kindle BooksWe're big fans of Amazon's Kindle.  It makes reading easier and we're convinced it could become an iPod-like device in the future in terms of ubiquity.  We've been working to make our videos into Kindle books so people have another way to learn, in Plain English. 

I previously wrote about the Kindle here and here

The basic idea with the Kindle is that you can purchase and download books, magazines, newspapers and articles and have them delivered wirelessly to the Kindle. We see an opportunity for our content to be available just like any other book or article.

So, we've found a way to make our videos into "Kindle Books" that can be purchased and downloaded to the Kindle. Our Kindle Books have the same script as the videos, but in book form. The video content appears across 30-40 pages, each with a passage of script and a visual from the video. We plan to publish Kindle Books along with future videos. 

We currently have 8 videos available as Kindle Books for $1.99 (Links go to the Amazon Kindle Store):