All posts for “business”

business

Learn New Media from the Ninjas

Posted by: leelefever on February 20, 2008- 4:00pm

Categories: business, friends, recommended, video

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Kent Nichols is the co-creator or Ninja Master of Ask-a-Ninja, which I'm quite sure you know about. I recently discovered his Twitter feed and blog and since, I've learned a lot from his perspectives on disrupting Hollywood, the business of new media, and the web video industry.  His no-nonsense and opinionated style really makes it clear where he stands, and I often agree.  Plus, he's full of smart advice for content producers. Recommended.  On a side note, the story of my connection with... Continue Reading

15 Lessons Learned in 2007

Posted by: leelefever on January 1, 2008- 4:00pm

Categories: beingsmall, business, lesson, lifestyle, ourwork

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What a year.  I can say with ultimate confidence that we never would have guessed, one year ago, that 2007 would be so transformative for Common Craft. Here are some things we learned:     OUR WORK  Video works. Text, graphics, audio, they all have a place.  But video is a different animal.  Nothing engages people like the dynamics of a video.  Ever read about a car chase? It's not as fun. Simple is better.  Approach an explanation by removing information instead of adding it. Remember Occam's... Continue Reading

New Social Media eBook - And a Funny Blogger Outreach Video

Posted by: leelefever on December 9, 2007- 4:00pm

Categories: books, business, friends, marketing, socialmedia, video

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Wouldn't it be nice if every author actually lived in the world that they wrote about? It's one thing to be an observer, but yet another to be a resident.  That's why it's my pleasure to point you to a new ebook by Darren Barefoot and Julie Szabo of Capulet Communications. It's called "Getting to First Base: A Social Media Marketing Playbook".  You can learn more (and purchase it) at SocialMediaReady.com. This video provides a quick overview too. I've known Darren and Julie for years and... Continue Reading

Bryght and Rain City Studios - Together at Last

Posted by: leelefever on November 20, 2007- 4:00pm

Categories: business, drupal, friends, vancouver

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Have you even had two friends that you knew separately who fell in love and eventually moved in together, got married and created a great couple?  That's what I feel about the news that two of my favorite tech companies (and groups of people) are merging.  Rain City Studios is acquiring Bryght (Press Release) and I'm so excited about the news. Drupal worlds are colliding. I've been a member of the Bryght and Rain City fan clubs since 2005.  Bryght hosts (and supports) this site, Rain City... Continue Reading

On To Bluer Oceans

Posted by: leelefever on September 9, 2007- 5:00pm

Categories: business, marketing, strategy, thissite, video

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The transition is complete. Common Craft has become a different company and our first products are coming out in the next two weeks. A Bit of Background: In 2003, I started Common Craft to focus on online communities. After being a professional online community manager for a few years (1999-2003) Common Craft gave me a chance to be a consultant for the first time. I loved it - I had a cozy little niche that enabled me to work on fun and interesting projects, like the March of Dimes -... Continue Reading

Getting Social with Bokardo Design and Ant's Eye View

Posted by: leelefever on July 23, 2007- 5:00pm

Categories: business, friends

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In the last couple of weeks two people I know have made the jump into the independent world and I think we'll all be better off for it. Both are focused on the social side of the web and bring with them a ton of real world experience. Jake "Community Guy" McKee, someone I've known for years and consider a great friend created Ants Eye View. Here's how Jake describes his services: At Ant’s Eye View we concentrate on providing as many services as possible within a very small niche, namely... Continue Reading

Investing in Paperworks Videos

Posted by: leelefever on July 9, 2007- 5:00pm

Categories: business, home, lesson, paperworks, productions, video

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If someone told me back in March of this year that we'd be making videos as our full time job in July, I would have said it was preposterous. What do we know about making videos? Such is the current state of affairs - we're booked through the summer doing paperworks videos on commissioned basis and feel 100% confident that this is the right direction for us. Of course, having people paying us to make videos means we have to learn fast and make some investments in our equipment and software... Continue Reading

A Strange Conversation with LimeLight Networks

Posted by: leelefever on July 1, 2007- 5:00pm

Categories: business, humor, video

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If nothing else, our videos have increased the number of phone conversations we have with seemingly random people. We recently had a rather bizarre conversation with Limelight Networks that still makes me chuckle. First, a bit about Limelight. They own a network that enables them to handle/distribute huge amounts of information on the Internet - videos, audio, rich media, etc. They provide a backbone for delivering media on the Web. They contacted us because we're making videos. Our rep "... Continue Reading

Common Craft Video Productions

Posted by: leelefever on June 12, 2007- 5:00pm

Categories: business, paperworks, productions, show, thissite, video

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Common Craft (the company, not the blog) is in the midst of a change. It appears that we're becoming, quite fortuitously, a video production company. This is our story: As many of you know, Sachi and I traveled around the world in 2006. Along the way, we started making short videos and fell in love with putting our work on the web. Towards the end of the trip, we started to think about how we could use short videos for Common Craft. In October of 2006, an idea was born: we would make... Continue Reading

Plenty of Fish and Dating Site Disruption

Posted by: leelefever on June 10, 2007- 5:00pm

Categories: advertising, business, community, disruption, google

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If you haven't heard about Markus Frind and his dating site at plentyoffish.com, you will. Markus is singlehandedly disrupting the dating site industry by offering a free alternative to pay-to-play sites like match.com. What makes his story so interesting is that he is the site's only employee - he runs the whole site from his Vancouver, Canada apartment and makes millions of dollars from Google ad revenue. Here are some of the basic facts from a recent Wall Street Journal story (via:... Continue Reading

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