All posts for “business”


To Be Rather Than to Seem

Posted by: leelefever on May 24, 2007- 5:00pm

Categories: business, marketing, personal, quote


I'm originally from North Carolina and I once learned that our state motto is "Esse Quam Videri" which translates to "To Be Rather Than To Seem" If you ask me, this should be the motto for businesses (and individuals) who are trying to adapt to the new world of community, marketing and advertising on the web. The days of "seeming" are over and success in the future is all about "being". Really, there is no choice - the customer now decides what is real. To Be Rather Than To Seem - it makes... Continue Reading

Clue Unit Podcast #14: Non-Traditional Transparency

Posted by: leelefever on May 22, 2007- 5:00pm

Categories: business, clueunit, community, podcast


The Clue Unit podcast is a (mostly) weekly discussion of news and trends related to online communities in the business context with Jake McKee, Lee LeFever and Christopher Carfi. (click here to listen - MP3) (click here to subscribe to this feed) Episode 14, about 30 minutes. Today's Topic: Non-traditional Discussion of Transparency     Spammer Contacts Jake       Flickr Censors User       Engadget Drops Apple's Stock Price       Heather and Derek Leave JPG Magazine As... Continue Reading

Derek Powazek Says Goodbye to JPG Magazine

Posted by: leelefever on May 14, 2007- 5:00pm

Categories: business, community, flickr, Social Design, worstpractices


Wow, interesting things from community people are just rolling off the presses lately. Derek Powazek is leaving JPG Magazine and 8020 Publishing (the companies he founded) - due to a disagreement with the partners. It's so sad to see someone work so hard and be so passionate about a community project only to see it controlled by someone else. His passion made it successful, just like Matt Haughey at MetaFilter. JPG Magazine is one of the community-based businesses that I cite most. It's a... Continue Reading

Exactly What Not To Do

Posted by: leelefever on May 13, 2007- 5:00pm

Categories: business, community, worstpractices


Darren Barefoot pointed me to a great example of how companies should not respond to criticism in blog comments. He wrote a critical post on the email newsletter company Constant Contact and his readers pointed him to competitors in comments. Then, nearly 1 year later, this entry received 3 comments within 10 minutes, all from "people" touting their positive experiences with Constant Contact. Here's an example: The thing is, their comments were traceable back to the company (as Darren's red... Continue Reading

Overcoming Online Communtiy ROI

Posted by: leelefever on May 8, 2007- 5:00pm

Categories: business, community, statistics


I have a hunch that the world of online community ROI is shifting. More data is available to support decisions and most importantly, it appears that businesses are placing less emphasis on ROI as a requirement for community projects. Last week I had to miss what appears to have been a great event called the Online Community Business Forum. I've attended Forum One's Online Community Summits for years and always considered it time well spent. A couple of friends, Joe Cothrel and Bill Johnston... Continue Reading

Popcorn With Your Sewer Scope?

Posted by: leelefever on May 6, 2007- 5:00pm

Categories: business, customer service, sachi


This morning Sachi had a fun job - participating in a "sewer scoping" with someone from a company called Hydro Physics. It's like a colonoscopy for a sewer line. They feed a camera down into a house's sewer pipes to look for problems. The whole process is video taped and before Sachi left she received a video tape (yes, VHS) of the inside of the sewer line. But the tape was not the only take home - she also received two packs of microwave popcorn for our viewing pleasure. The sewer scope... Continue Reading

Webvision 2007 in Review

Posted by: leelefever on May 6, 2007- 5:00pm

Categories: business, community, conference, event, Speaking


This was my second WebVisions - a conference focused on "the future of the Web" that has happened in Portland, Oregon for the last seven years. I enjoy Webvisions and was honored to speak there this year. My talk was about how blogs, communities and mobile devices are changing the travel experience. Of course, it was all based on stories from our trip last year. The conference attracts a lot of designers and developers, along with business people working to get an understanding of the... Continue Reading

Digg Users Revolt, Founders Throw Up Their Hands

Posted by: leelefever on May 1, 2007- 5:00pm

Categories: business, community, drm, Social Design


Wow. Josh pointed me to some of the rather strange goings on at Digg - a site where members control the headlines by promoting their favorite news stories. Apparently the site has been a hub for sharing the encryption code that can be used to access HD/DVDs. Digg received a cease and desist letter and tried to remove the offending links from Digg at the risk of being sued. From a post by Jay Adelson: We’ve been notified by the owners of this intellectual property that they believe the... Continue Reading

Clue Unit Podcast on Co-Creation

Posted by: leelefever on April 30, 2007- 5:00pm

Categories: audio, business, clueunit, community, podcasts


For those of you new to Common Craft (a few folks have subscribed lately) I'd like to introduce a 30 minute weekly podcast that I do with my friends and fellow community nerds Chris Carfi and Jake Mckee. We call ourselves the Clue Unit and we discuss community-related topics, particularly focused on business. Our last two episodes are now posted on the site. You can grab them here too: Clue Unit #11: Co-Creation - April 24, 2007 (click here to listen - MP3) (click here to subscribe to... Continue Reading

Visible Technologies is Playing with Fire

Posted by: leelefever on April 16, 2007- 5:00pm

Categories: business, community, seattle, service, socialdesign


Sean reminded me about a local Seattle company called Visible Technologies that enables organizations to listen and respond to the commentary that is occurring across blogs, social networks and communities. This is a fast growing niche and one that is fun to watch. Organizations of all types are growing more and more curious about what is being said about them online - and struggling to respond in the appropriate way. While I have confidence that Visible will do well as a company, I think... Continue Reading