All posts for “statistics”


Online Videos, Testimonials and Conversion Rates

Posted by: leelefever on February 19, 2009- 4:00pm

Categories: business, marketing, statistics, video


It's too easy to just put up a web page and hope for the best. I can certainly attest to this practice for most of Common Craft's existence. However, as we've moved into ecommerce and built some traffic, I've become much more data oriented and learned more about things like "conversions" and "A/B testing." Many web-based businesses have the same goal: drive traffic to your web site and then convert that traffic into some desired action.  This is called conversion - converting traffic to... Continue Reading

Google Docs Video: Over a Million Views on You Tube

Posted by: leelefever on October 16, 2008- 5:00pm

Categories: google, statistics, video


Yay! I just noticed that we've reached a statistical milestone. For the first time, a video we produced "Google Docs in Plain English" has reached the 1 million view mark on You Tube.  This is our first 7 figure view count on You Tube, or any single site (other Common Craft videos have over 1m views across multiple hosts). We were hired by the Google Docs team to make this video back in the summer of 2007.  Obviously, the Google brand and placement on helps a lot.... Continue Reading

Tracking Reactions on the Web

Posted by: leelefever on June 2, 2008- 5:00pm

Categories: blogging, buzz, cooltools, statistics


I must admit that each time we post a new video, we go into buzz mode - What are people saying/linking/doing?  Where are they doing it? How many said something?  What do we need to say in response?  Watching the reaction is something I anticipate and love about the process.  At the same time, I wonder if I'm doing it right.  I'm always looking for new ways to scan the web.  Here are some tools we use - please suggest ideas/sites/tools that you think would help.Blog Comments - Of course, our... Continue Reading

Our Videos at One Year: Facts and Figures

Posted by: leelefever on April 22, 2008- 5:00pm

Categories: buzz, history, ourwork, statistics, thissite, videos


Well, as of today it has been exactly one year since all this video craziness began.  On April 22, 2007 we published RSS in Plain English.  We never guessed these videos would take us so far - it was just a problem that begged to be solved.  Did you ever see a blog post with the same name from 2004? Since our work is in front of people often, we both feel a little self conscious in talking about the numbers behind the videos. We don't want to seem ostentatious or too self-promotional.  But, at... Continue Reading
Did you know that in a recent survey by Harris Interactive that only 16% of the online public know what a wiki is? For some, this will seem surprising. Others will say "what's a wiki?" I had coffee today with my friend Kevin Flaherty of Wet Paint, the Seattle-based wiki company. He told me that they were perplexed that "wiki" was deemed one the 10 most annoying words on the web, so they ask Harris Interactive to do the survey comparing "wiki" to the terms social network, blog and online... Continue Reading

Overcoming Online Communtiy ROI

Posted by: leelefever on May 8, 2007- 5:00pm

Categories: business, community, statistics


I have a hunch that the world of online community ROI is shifting. More data is available to support decisions and most importantly, it appears that businesses are placing less emphasis on ROI as a requirement for community projects. Last week I had to miss what appears to have been a great event called the Online Community Business Forum. I've attended Forum One's Online Community Summits for years and always considered it time well spent. A couple of friends, Joe Cothrel and Bill Johnston... Continue Reading

Well, That's Encouraging

Posted by: leelefever on April 21, 2007- 5:00pm

Categories: buzz, rss, statistics, thissite


I care about you, dear RSS reader and when another one of you subscribes to Common Craft - it makes my day. Like so many other people, I keep tabs on the count of subscribers Feedburner provides because I think it's a good measure of salience. That's why I'm so encouraged lately. The last thing I wanted in the recent migration to Drupal was to leave any RSS subscribers behind by not migrating their feed over to the new site. In trying to ensure this I spent way too much time obsessing over... Continue Reading