People often ask about the origins of what has become known as “Common Craft Style” and what inspired us to use paper cut-outs, hands and a whiteboard. The truth is, it was a solution to a problem. I had been experimenting with drawing on a whiteboard in live action videos and found it frustrating. I felt like such a dork trying to draw and look at the camera at the same time. It felt forced. Sachi, always the problem solver and adult in the room, suggested our current format. She had seen... Continue Reading
We recently worked with with Buck Institute for Education on a video about Project Based Learning and at the end of the project, they had a request we hadn't received before. They wanted the paper cut-outs that appeared in the video. We were happy to oblige and recently Alfred, our contact at BIE, sent over these photos. How cool is that? We're so honored that they would display the artwork in their office.
Today we’re publishing a new video called Social Media and the Workplace - Explained by Common Craft. As so many of you know, Social Media and especially sites like Facebook and Twitter are changing the way that organizations think about external communication. Our goal with this video was to help organizations see how the environment is changing and highlight what they can do to be a productive part of it. This video uses an example that highlights a reaction to a crisis, but the message is... Continue Reading
BitTorrent, which offers a faster way to download files from the Internet, has had a serious explanation problem. It’s one of the most used and least understood products on the Web. After working with BitTorrent on a video, it’s easy to see why this is the case - the inner-workings of BitTorrent are complex. It exists in a world that defies comparison. Millions of users know it works exceptionally well, but explaining why and how it works is another story. This video was a challenge and we... Continue Reading
Today we've published a new video: Secure Passwords - Explained by Common Craft I don't know about you, but in the past I've taken passwords for granted. These days though, I'm very careful with my passwords because I know the risks and what lengths criminals will go to discover someone's password. This video is about understanding the risks, creating a password that can't be guessed and protecting it from criminals and wandering eyes. This video will soon be part of our Net Safety Pack,... Continue Reading
Today we published a new video called Protecting Online Reputations in Plain English. Aimed at younger or inexperienced web users, this video helps explain the long-term risks of sharing inappropriate photos, videos and stories on the Web. We've seen the stories and heard personal accounts about people who shared an inappropriate photo that eventually caused them to lose their job or miss an opportunity. Preventing this kind of problem can come from increased awareness about how the Web works... Continue Reading
Today we published a new video called Cloud Computing in Plain English: This title has been one of our most requested and for good reason. Cloud Computing is a subject that has an explanation problem - people have a hard time understanding it because it's difficult to explain quickly. Like Social Media, it's a subject that is very broad and lacks broad consensus in terms of clear explanations. Our hope with this video is to lay bit of groundwork so people can see the big ideas. We asked a... Continue Reading
Today we've published a new video "Saving for Retirement in Plain English". Since we first considered making the series of videos on Money, we've had our eyes on retirement savings. Not just our retirement, but yours. Too many people start saving too late and/or don't know the basics of why retirement accounts like 401ks and IRAs make sense. This video is aimed at helping people see the long term benefits of retirement accounts.Who is it for? Along with use in schools, we see this video being... Continue Reading
Today we published a new video called "Preparing an Emergency Kit in Plain English." This video represents a new kind of relationship for Common Craft. A while back, we were contacted by Public Safety Canada (PSC) about this subject and we saw a couple of opportunities. First, we could work on a video that has the potential to have a positive impact. Second, we saw an opportunity for a win-win in terms of the video's ownership - something we call a hybrid relationship. Emergency kits are a... Continue Reading
Hoping the Holidays make you say "YAAAAAY!" Lee, Sachi and Amos.