Common Craft was hired by Microsoft to help explain the new Windows Live.com. We were so excited to work with a local organization on a project that highlights a new direction for the company. Share this video with this code:
We were hired by Ford Motor Company and Social Media Group to produce this video about Sync - a Microsoft technology that uses voice activation to control cell phones and mp3 players. In learning about the technology, we became fans of Sync, especially now that you can get a ticket in Washington State for holding a phone while driving.
Sachi came into the room where I draw and saw this piece of paper and nearly died from laughter. It's true - I'm sorry to say, I had a problem coloring a checkered flag. Such things are all too common in my world.
Like our videos, the tools we use to make them are quite simple. Below is a quick tour of some of the non-electronic elements of our productions... The photo below represents a near-complete selection of the tools we use almost everyday to create illustrations and videos. You can view the photo below with "notes" on Flickr.com. Because neither of us brought video production/scripting/storyboarding experience to the table, we've tinkered our way through and created a couple of resources that... Continue Reading
We've been friends and fans of dotSUB since we first started making video for The Common Craft Show. They make it easy for videos to be translated into multiple languages via subtitles. The RSS in Plain English video has been translated into 20+ languages on dotSUB. A truly useful and innovative service. I've gotten permission from the Google Docs team to share the Google Docs video on dotSUB so it's acessible for the hearing impaired and our non-English speaking friends. Are you bi-... Continue Reading
Boy, did we learn something about our videos. You like the booos and yeahs, eh? I think that's pretty clear. It's funny.Â Did you know that the first time we did it for the RSS video it was completely spur-of-the-moment?Â The booo just seemed to fit in that moment of production - we had no inkling that it would be a trademark. I'll take the blame for it not appearing in this video.Â I felt like it started to get a bit trite - I thought people might be getting tired of it. I was wrong. I... Continue Reading
If someone told me back in March of this year that we'd be making videos as our full time job in July, I would have said it was preposterous. What do we know about making videos? Such is the current state of affairs - we're booked through the summer doing paperworks videos on commissioned basis and feel 100% confident that this is the right direction for us. Of course, having people paying us to make videos means we have to learn fast and make some investments in our equipment and software... Continue Reading
Since our first couple of videos came out, I've been talking to a lot of people about what makes the Paperworks format work. Aside from the content/message, I often say that a set of constraints is what makes the format a great fit for our goals. In this case, a "constraint" is a rule that we have decided not to break in making our videos. Examples: We only use certain materials (paper, whiteboard, markers, string), we won't make a video over 4 minutes long, we only use our hands to tell... Continue Reading
Common Craft (the company, not the blog) is in the midst of a change. It appears that we're becoming, quite fortuitously, a video production company. This is our story: As many of you know, Sachi and I traveled around the world in 2006. Along the way, we started making short videos and fell in love with putting our work on the web. Towards the end of the trip, we started to think about how we could use short videos for Common Craft. In October of 2006, an idea was born: we would make... Continue Reading